Brown-Forman Corp. introduced on Oct. 6 that it has reached an settlement to buy the Diplomático Rum model and associated belongings from Destillers United Group S.L. (Spain). The transaction will add the Diplomático Rum household of manufacturers to Brown-Forman’s portfolio, in addition to a manufacturing facility positioned in Panama.
Whereas Brown–Forman is thought for its American whiskeys and bourbon — particularly Jack Daniel’s — the corporate has been beefing up its secure with different spirits. As an illustration, it acquired Finlandia vodka in 2004, raspberry liqueur Chambord in 2006, and the Herradura and El Jimador tequila manufacturers in 2007.
Extra just lately Brown–Forman acquired into the craft gin recreation, shopping for Fords gin in 2019 and saying in September that it was buying Gin Mare.
Jeremy Shepherd, who was promoted to Brown-Forman’s senior vice chairman/president USA & Canada this previous July, famous in a current interview with Cheers that “rum was an apparent hole in our portfolio.”
Diplomático, a super-premium rum from Venezuela, is bought in additional than 100 international locations. The model’s prime markets embody France, Germany, and the U.S.
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