The Causeway Distillery, situated on the identical sight because the previous distillery, is a part of Proximo’s £60m funding in Bushmills over the previous 5 years and to have a good time the launch, Bushmills has added a 25 and 30 year-old expression to its portfolio.
The funding within the Causeway Distillery highlights Proximo’s dedication to accelerating the expansion of the Bushmills portfolio, which noticed depletions develop greater than 10% in 2022, passing a million case gross sales for the primary time.
Gordon Dron, managing director Proximo, mentioned, “This can be a proud day for Bushmills and a serious milestone since its acquisition by Proximo in 2015.
“In step with international premiumisation, we’re witnessing excessive double-digit progress of our Bushmills Irish single malts in all key segments and throughout a variety of thrilling new markets. The Causeway Distillery will allow us to fulfill the demand of latest single malt shoppers and seize this fast-growing worth alternative worldwide within the subsequent decade and past.”
Of the 2 new expressions being launched to market, the 30-year-old will retail at $2,200 and as for the brand new distillery, plans are already in place for a customer expertise.
