September 22, 2022, Napa, Calif.— C. Mondavi & Household, one of many nation’s most iconic wine names, pronounces the promotion of Pam Novak to Vice President of Advertising, overseeing the complete C. Mondavi & Household portfolio and taking part as a member of the Govt Management Staff.
“Pam has demonstrated all through her profession the power to talk to all shopper segments whereas driving model consciousness with the commerce and distributors alike. Her appointment to this necessary function because the Advertising steward of our historic wines, in addition to new manufacturers integrating into our portfolio, is thrilling,” feedback David Brown, CEO of C. Mondavi & Household.
Pam Novak brings greater than twenty-four years of business expertise in her new function; seven of these years have been with the C. Mondavi & Household firm overseeing the CK Mondavi & Household model. Along with rising the C. Mondavi & Household core portfolio with strategic line extensions to repeatedly elevate model choices, Novak is accountable for new international model improvement for choices throughout worldwide shopper areas, as effectively.
Since becoming a member of C. Mondavi & Household, Novak led the corporate to 5 straight years of profitable the celebrated and coveted Model Development Award from the Beverage Data Group, the Packaging Award from Beverage Dynamics, and efficiently launching each Flat Prime Hills and French Blue.
“I’m grateful for the chance to steer advertising for certainly one of Napa Valley’s authentic wine corporations, one with an incredible legacy and thrilling future,” Novak mentioned. “I’m thrilled to guide the staff into a brand new period with thrilling new partnerships and innovation whereas persevering with to honor the traditions and heritage of our iconic flagship wines.”
As Vice President of Advertising, C. Mondavi & Household’s complete portfolio will fall below Novak’s management, together with Charles Krug, Napa Valley’s tradition hub and California’s first tasting room.
About C. Mondavi & Household
C. Mondavi & Household is a St. Helena-based wine firm based in 1943 by Cesare and Rosa Mondavi. Owned and operated by co-proprietors, Marc Mondavi and Peter Mondavi Jr., together with their kids, the C. Mondavi & Household portfolio consists of Charles Krug Vineyard, CK Mondavi and Household, Flat Prime Hills, French Blue, and West + Wilder. With the third, fourth, and fifth generations on the helm, the household holds 857 acres of Napa Valley land and extra vineyards in Yolo County. For extra info, go to www.cmondavifamily.com.
