The Caribbean, cocktails, Camila Cabello—what a celebration BACARDÍ has began.
The rum model already has an limitless rendezvous behind the bar. And now this rendezvous is getting even zestier with BACARDÍ’s new marketing campaign, reminding us why this rum is a go-to for the fiesta vibes.
“At BACARDÍ, now we have at all times strived to carry individuals collectively by the ability of music, tradition, and cocktails,” says Laila Mignoni, World Head of Model Advertising and marketing Communications for BACARDĺ Rum.
“Do What Strikes You” is BACARDÍ’s largest marketing campaign but, a kaleidoscopic dance of Latin-Caribbean power showcasing this rum’s vibrant roots, which transcend distillation.
“For BACARDÍ followers, this marketing campaign is a continuation of what the model has been doing for years—championing artists within the music area, contributing positively to tradition, and bringing individuals collectively to take pleasure in life’s biggest moments—a real manifestation of our “Do What Strikes You” ethos,” says Mignoni.
Since its launch, the “Do What Strikes You” marketing campaign has been singing to our souls, and that’s as a result of BACARDÍ discovered simply the fitting spirit: Camila Cabello.
“The marketing campaign launched in April with a marketing campaign movie set to Camila’s viral tune I LUV IT, which completely captures the colourful power and spirit of our collaboration,” says Mignoni.
“This monitor serves because the soundtrack for the marketing campaign and marks the start of a brand new period for Camila, full of pleasure, self-expression, and pleasure.”
Cabello’s new album marks a definitive second in her profession—getting into an exhilarating new musical chapter, with the most effective accent in hand: a BACARDÍ cocktail.
And fairly a pure alternative this accent is. The partnership between BACARDÍ and Cabello took place organically, with shared mutual passions and recollections of their vibrant tradition. Cabello’s hit single Havana wasn’t random. Born in Cuba, similar to BACARDÍ, Cabello carries candy household recollections of this rum. “In reality, one in all Cabello’s fondest recollections is her grandmother having fun with a Cuba Libre cocktail made with BACARDÍ rum,” shares Mignoni.
Along with Cabello’s electrical new viral hit, I LUV IT, the “Do What Strikes You” marketing campaign captures the uninhibited essence of the Caribbean. It’s a refreshing ode to being true to ourselves, whether or not that’s in our room dancing our hearts out or at a mega beachside banger.
“Serving because the soundtrack to our marketing campaign, I LUV IT is a high-energy and infectious summer season earworm. Because the tune’s launch, it has taken the web by storm, going viral for its catchy dance and contagious power,” says Mignoni.
“That’s the power we hope to seize with the BACARDÍ marketing campaign—so electrifying that it simply makes you wish to get out of your seat and transfer.”
Via the marketing campaign, BACARDÍ additionally took the additional steps to look after Cabello’s neighborhood—her unbelievable fan base—to whom she offers her all to on this new musical chapter, with full inspirational power. And the 2 did one thing fabulous: They honored the larger neighborhood they share with a particular version vinyl single for I LUV IT made utilizing ethically sourced sugarcane.
There’s no rum with out sugarcane. And there’s no cocktails and not using a neighborhood—mixing, serving, and sipping collectively. The identical goes for music; Cabello is behind the bar to indicate us how all of them align. The singer acquired hands-on with BACARDÍ to curate particular cocktails for the “Do What Strikes You” marketing campaign, every with a dose of her album’s addictive electrical power to get you grooving.
“We labored intently with Camila to develop her signature drink, the I LUV IT Punch—a refreshing twist on the traditional rum punch, that includes BACARDÍ Superior paired along with her favourite elements: St-Germain, ardour fruit nectar, lime juice, and coconut water, garnished with a lime wheel and toasted coconut flakes,” shares Mignoni.
“Along with Camila, we’re wanting ahead to inspiring individuals to embrace their individuality, have fun their uniqueness, and naturally, take pleasure in some improbable BACARDÍ cocktails alongside the way in which.”
This breezy, gentle yellow and peachy in coloration cocktail, I LUV IT Punch, is only one of Cabello’s tropical creations with the BACARDÍ staff. Every cocktail bears the identify of hit tracks from her new album, like B.O.A.T or Chanel No.5—a cocktail that seduces with an sudden ingredient: Blue Gatorade. This ingredient lends a dreamy blue coloration to the cocktail that echoes the beachy parts of Cabello’s album cowl.
“One of the outstanding contributions BACARDÍ has made to the world of spirits and cocktails is our position in creating among the world’s most iconic drinks,” provides Roberto Ramirez Laverde, World SVP of BACARDÍ rum.
“As an example, the Mojito, the Daiquiri, and the Piña Colada are all traditional cocktails which have BACARDÍ rum at their core. This yr marks the seventieth anniversary of the Pina Colada, and it stays one of many high 10 hottest cocktails.”
Past cocktails and its partnership with Camila, BACARDÍ is focusing closely on product innovation and premiumization. Up to now yr, the model launched two new improvements to the BACARDÍ rum portfolio.
“General, BACARDÍ is constant to innovate and join with customers in significant methods, guaranteeing our model stays vibrant and dynamic within the ever-evolving spirits trade,” notes Ramirez Laverde.
I Luv It Punch
Elements
- 2 oz Bacardí Superior
- 1/2 oz St. Germain
- 1/2 oz ardour fruit nectar
- 1/2 oz lime (juice of about half a lime)
- 1 oz coconut water
- lime wheel and toasted coconut flakes as garnish
Preparation
- Construct elements in rocks glass full of ice.
- Stir, garnish with lime wheel and toasted coconut flakes.
- Luv It!
Hearken to tune on Spotify
