Campari Group is Making an attempt to Purchase Trois Rivières and La Mauny Rums
Italy’s Campari Group has entered into
“unique negotiations” with the Chevrillon Group to purchase French agency
Rhumantilles SAS, proprietor of Trois Rivières and Maison La Mauny agricole rum
manufacturers.
“unique negotiations” with the Chevrillon Group to purchase French agency
Rhumantilles SAS, proprietor of Trois Rivières and Maison La Mauny agricole rum
manufacturers.
Trois Rivières and Maison La Mauny have a
“sturdy presence in France and potential for worldwide development”, whereas Duquesne
rum is alleged to be a model designed for the native market. The rum manufacturers
obtained the Appellation d’Origine Controlée (AOC) ‘Rhum Agricole de la
Martinique’ certification. ‘Rhum
Agricole’ is the one section within the rum class to learn from a label of
origin, which was gained in 1996. It’s mentioned to supply a “important barrier
to entry for potential opponents”.
“sturdy presence in France and potential for worldwide development”, whereas Duquesne
rum is alleged to be a model designed for the native market. The rum manufacturers
obtained the Appellation d’Origine Controlée (AOC) ‘Rhum Agricole de la
Martinique’ certification. ‘Rhum
Agricole’ is the one section within the rum class to learn from a label of
origin, which was gained in 1996. It’s mentioned to supply a “important barrier
to entry for potential opponents”.
If the deal is finalized, the rum manufacturerswill be a part of Jamaican model Appleton Property in Campari Group’s rum portfolio. The Italian agency mentioned rum was a premium
class “on the coronary heart of the mixology development and rising cocktail tradition” and
that Campari Group “may have a chance so as to add prestigious rhum agricole
manufacturers” to its portfolio. “Furthermore, France is poised to develop into certainly one of
the group’s strategic markets and with this acquisition Campari Group has the
alternative so as to add important vital mass on this market.”
Campari hopes for a “optimistic conclusion”
to the talks and can present key monetary phrases of the deal if secured.
to the talks and can present key monetary phrases of the deal if secured.
