Lengthy earlier than a advertising and marketing mastermind propelled the Cosmo to iconic standing utilizing the Nineteen Nineties collection Intercourse and the Metropolis, a advertising and marketing technique thought up by the Massachusetts-based cranberry juice firm, Ocean Spray, was used to encourage cranberry juice gross sales.
The Cape Codder cocktail – a mixture of cranberry juice, vodka, and a splash of lime juice on the rocks in a Highball – was invented, proving that cranberries are a year-round fruit, and cranberry juice should be a behind the bar staple.
In 1945, the common-or-garden drink first appeared in print because the Crimson Satan cocktail in Ocean Spray’s publication: “With cranberry juice, he provides vodka, a splash of recent lime and comes up with a Crimson Satan cocktail.” The primary moniker had a bit extra publicity pizzazz, however maybe it didn’t play effectively throughout this time. After World Struggle II, individuals related something ‘purple’ with selling communism, i.e., McCarthyism and the Second Crimson Scare.
By the Nineteen Fifties, the drink was mainstream – though curiously, everybody had their very own title for it. In fact, New Englanders proudly referred to as it the Cape Codder or the Cape Cod. In Miami and Palm Seashore, it was generally known as the Lavatory-Fog. And even Dealer Vic’s, the Polynesian-themed restaurant chain that shuttered its final location in 2017 in Beverly Hills after 62 years, renamed the cranberry cocktail the Rangoon Ruby when it first appeared on their menus in 1957.
Spurred by Ocean Spray’s full-page adverts in main publications, the cocktail continued to be the drink of selection at cocktail events and bars throughout the nation. For instance, an advert in The New Yorker in 1965 learn, “America’s latest cocktail creation. The Cape Codder. Two ruby jiggers ocean Spray Cranberry Juice. One jigger vodka.”
And when a cocktail reaches stardom, riffs abound.
By merely including one other sort of juice, the variations are infinite. The Sea Breeze swirls in grapefruit juice, Madras features a splash of orange juice, and Bay Breeze requires pineapple juice. Add a splash of soda and you’ve got the Rose Kennedy, named after John F. Kennedy’s mother. Should you’re within the northeastern United States, order the V.S.S. (it stands for vodka, soda, splash of cranberry) native vernacular for the Rose Kennedy cocktail. In fact, the Cosmopolitan is probably the most legendary (and most up-to-date as Eighties creation) riff with triple sec, added lime juice, and served in a Martini glass.
No matter model or title you want greatest, these ruby-red cranberry and vodka drinks are nonetheless as prevalent as they have been throughout Ocean Spray’s advertising and marketing marketing campaign marvel.
Cape Codder
Substances
- 2 oz. Vodka
- 3 oz. Cranberry Juice
- Lime Wedge (for garnish)
Preparation
- In a Highball glass with ice, add vodka and cranberry juice.
- Stir effectively, garnish.
- Squeeze the juice from the lime wedge into the drink or add soda or ginger ale to spritz it up.
