So typically, on the root of an important vineyard, is a visionary. One with tenacity and perception. That is definitely true of Carpenè-Malvolti, Italy’s oldest glowing wine firm. Founding father Antonio Carpenè set working precedents which have secured the corporate’s fame as one of many greats of Prosecco.
A founder’s legacy
Although subsequent generations have refined, polished, and developed Carpenè Malvolti’s wines and practices, they’ve a lot to thank their founder. A curious thoughts and a ardour for wine made monumental impacts not solely on the area of Prosecco but additionally his household and its future enterprise.
Carpenè was an important believer within the area’s native grapes, particularly Glera. He appreciated the grapes’ fragrant freshness and felt it had one thing particular to supply.
A wine-lover and an inventor, Carpenè was satisfied Glera would make nice glowing wine and set about creating a option to make it. He knew the reply wasn’t the normal methodology. Whereas in search of a option to retain the grape’s naturally floral freshness, he got here up with the Carpenè methodology. It wasn’t the completed resolution, however his analysis undoubtedly paved the way in which for the Martinotti/Charmat methodology which his son would assist refine within the Nineteen Thirties.
Enduring values
Perception. Ardour. Innovation. These values have remained on the core of the corporate’s ethos because it has been taken over by subsequent generations, whereas permitting every member of the family to make their mark. Antonio’s son, Etile, was the primary to make use of the Prosecco title on a wine label in 1924. The wine would get a high quality enhance below his stewardship, with the instruction of autoclaves a handful of years later.
Within the many years which have adopted Carpenè- Malvolti have continued to be Prosecco Pioneers. When it comes to progress within the cellar, they had been on the reducing fringe of temperature managed vinification within the late Sixties, which helped considerably enhance winemaking.
Expert communicators and marketeers, Carpenè Malvolti seized the alternatives that got here with the event of tv promoting within the Nineteen Fifties. This performed a pivotal function in securing their title as one of many main Prosecco manufacturers in Italy and consolidating their premium standing, at dwelling and overseas.
High quality and consistency
Attending to the highest is one factor however staying there’s, as everyone knows, about delivering persistently scrumptious and ever evolving and enhancing wines. The in depth vary of wines present Carpenè-Malvolti’s drive for excellence and innovation is as sturdy as ever.
As an example, Valdobbiadene Superiore di Cartizze is a Prosecco made with grapes from the very best vineyards within the DOCG. This highlight on Cartizze permits for a Prosecco that captures the vineyards’ distinctive qualities, bringing complexity and minerality to the wine.
Nonetheless comparatively unusual, the corporate additionally makes a single winery Prosecco, the 1868 Rive di San Pietro di Barbozza, named after the plot’s extraordinarily steep, high-altitude, hillside location. All of the winery work at this iconic website needs to be completed by hand, in what Carpenè-Malvolti check with as ‘heroic viticulture’. The result’s a richly fruited, fashionable Prosecco.
Devoted to founder Antonio Carpenè, the 1924 Prosecco is 90% Glera with a splash of different historic varieties from the area. The wine spends 40 days within the autoclave to assist deliver extra flavour, texture and aromatics. The model is drier than most of its counterparts and with loads of character.
Passionate communicators
Carpenè-Malvolti was one of many first firms to take labelling and promoting significantly. Their campaigns began way back to the early Twenties and had been very distinctive. The distinctive label of that first Prosecco, launched in 1924, was nicely thought of, and it has impressively stood the take a look at of time. It stays stylishly stylish and evocative of all the corporate’s values. Labels which seize Carpenè-Malvolti’s lengthy historical past are a function of the model, and there’s justification in exhibiting their previous with delight, given its pivotal function of their enduring success.
Uncover extra about Carpenè-Malvolti
Join on
Fb | Instagram | Twitter | YouTube
