ARVADA, Colorado – Ceria Brewing Firm, makers of alcohol-free (AF) THC- and CBD-infused craft beers, has launched a “artful” out-of-home marketing campaign in California with a tagline studying, “Legally This Advert Can’t Say A lot. However This Playlist Can,” with an accompanying QR code that can join customers on to a novel Spotify playlist. This intelligent strategy to promoting Ceria’s cannabis-infused merchandise comes recent on the heels of a significant refresh of its model picture.
Since hashish is federally unlawful and thus topic to promoting restrictions in lots of states, Ceria needed to get inventive to get the phrase out about its model.
The playlist conceals the model message inside a Spotify monitor record by compiling tune titles that spell out, partly, “Hey, Hey, Hey, we make alcohol-free beer for individuals who love getting excessive.” There are 14 songs in all. See the playlist right here: tinyurl.com/craftyceria
The tune titles embody “For Individuals” by Nick Rosen; “Who,” by David Byrne and St. Vincent; and “Love” by Keyshia Cole.
The marketing campaign, developed by Mom Los Angeles, the model’s inventive promoting company and investor, was introduced by Keith Villa, Ph.D., co-founder and head brewmaster of the Denver-area firm he began in January 2018 along with his spouse and co-founder Jodi Villa, Ceria’s Chief Government Officer. Dr. Villa is the creator and former brewmaster of Blue Moon beer, developed throughout his 32 years at MillerCoors.
“Ceria drinkers will get the message – as soon as they hyperlink the tune titles collectively – that there are different means to benefit from the pleasurable sensations of hashish moreover smoking or ingesting it,” says Dr. Villa. “We imagine customers will respect this cheeky suggestion to get pleasure from a cannabis-infused beer that’s completely alcohol-free.”
New Packaging Honors Goddess of Harvest:
In June, Ceria (which rhymes with “space”) introduced the launch of a brand new search for its alcohol-free non-infused and THC/CBD-infused craft beers. Ceria’s refreshed model identification pays homage to Ceres, the traditional Roman goddess of harvest. The brand new packaging reveals earthy purple, blue and inexperienced tones which might be classically impressed, but have a contemporary and summary really feel for a common enchantment.
Jackson Savarese Appointed California Gross sales Consultant:
To fulfill demand in California, Ceria has introduced the appointment of Jackson Savarese as state gross sales consultant.
Savarese, previously hospitality supervisor and operations affiliate of MedMen, a sequence of retail shops and cultivation amenities, will likely be chargeable for the expansion of AF infused Ceria Grainwave and Indiewave craft beers within the state.
About Ceria Brewing Co.
Ceria Brewing Firm is a contemporary beverage firm co-founded by Keith Villa, the brewmaster who created Blue Moon, alongside his spouse and Ceria CEO Jodi Villa. Leveraging his deep information of craft brewing and THC, Keith created a brand new distinctive brewing technique that produces nice tasting, full bodied and genuine craft beers that end in 0.00% ABV.
With a thought-provoking new model identification paying homage to Ceres, the traditional Roman goddess of harvest, Ceria is reinventing the craft class with Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers, accessible in each alcohol-free and alcohol-free plus THC/CBD-infused collections. Whereas each collections are alcohol-free at 0.00% ABV, the Grainwave within the THC assortment consists of 5mg of THC and Indiewave consists of 10mg THC and 10mg CBD.
Ceria affords aware imbibers an elevated, artful expertise within the moments that matter most.
For Extra Data:
https://www.ceriabrewing.com
