The Comité Champagne–CIVC has simply launched the champagne gross sales outcomes for 2021 when the business’s turnover reached € 5.5 billion and whole shipments reached 322 million bottles.
This represents an enhance of +32% in quantity and +31% in worth over 2020 when the market was severely hit by the lockdowns as a result of Covid-19 pandemic and 244 million bottles of champagne had been offered for a complete turnover of € 4.2 billion.
In comparison with 2019, earlier than the pandemic, the expansion is +8.5% in quantity and +10% in worth.
In 2021, the champagne French market was up by +25% at almost 142 million bottles and returned to 2019 ranges. Exports reached a brand new file of 180 million bottles.
“This restoration is a welcome shock for the individuals of Champagne after a troubled 2020 (with figures down by 18%) impacted by the closure of details of consumption and the scarcity of celebratory occasions internationally,” commented Maxime Toubart, president of the Syndicat Général des Vignerons and co-president of the Comité Champagne. He’s in any other case happy to notice the wholesome state of the nationwide market.
The CIVC explains that with tourism and the staging of occasions nonetheless lowered as a result of well being disaster, there’s room to consider that dwelling consumption has taken up the slack. Shoppers have chosen to entertain themselves at dwelling, compensating for the commonly gloomy temper with new moments of conviviality and sharing.
Uncertainty concerning the length of the well being disaster led the wine commerce to scale back shares in 2020; however in 2021 they reversed that route, having been stunned by the acceleration in demand since April. Issues linked to logistics and transport disruptions have additionally performed a component.
Jean-Marie Barillère, president of the Union des Maisons de Champagne and co-president of the Comité Champagne, is delighted that “due to exports and the patron’s devotion to effective cuvées, Champagne will attain a file turnover of greater than € 5.5 billion.”
Stricken by the well being disaster in 2020 and difficult weather conditions in 2021, Champagne now hopes that 2022 will open the way in which to a brand new cycle of progress.
