ST. LOUIS — This autumn Purina and City Chestnut Brewing Firm (UCBC) are kicking-off their sixth-annual “Elevate a Pint for Pets” marketing campaign by launching new packaging for one among UCBC’s best-selling beers – City Underdog American Lager.
For the primary time within the brewery’s 11-year historical past, UCBC will provide City Underdog in 12-ounce “pup” cans which can be found now as a specifically marked 15-pack. For every 15-pack of City Underdog offered between Nov. 1, 2022, and Jan. 31, 2023, Purina will donate $5 to native Petfinder shelters within the IMPETUS Coalition to assist extra pets discover their endlessly houses.* The IMPETUS Coalition is a bunch of 20 space nonprofit organizations devoted to creating the St. Louis area extra humane for pets and the individuals who look after them, and embody:
- APA Adoption Heart
- Mercy Hospice Pet Peace of Thoughts
- St. Louis Feral Cat Outreach
- Tenth Life Cat Rescue
- Metro East Humane Society
- Companions for Pets Humane Society
- Metro Animal Useful resource Companies
- Gateway Pet Guardians
- Pasta’s Function
- Operation Spot, Inc.
- 5 Acres Animal Shelter
- Serving to Strays of Monroe County
- Pet’s Second Probability for Life Inc.
- Belleville Space Humane Society
- Animal Home Cat Rescue and Adoption Heart
- Even Probability
- St. Louis County SAVE
- Mutts-n-Stuff
- Bond County Humane Society
- St. Charles County Division of Humane Companies
“At Purina, now we have been partnering with organizations in our hometown of St. Louis for greater than 125 years,” mentioned Kim Beardslee from Purina Group Affairs. “Our annual Elevate a Pint for Pets marketing campaign permits us to collaborate with our fellow pet-lovers at City Chestnut whereas serving to to boost consciousness and funds for most of the unimaginable pet welfare organizations in our yard. Serving to native pets discover their endlessly house is as simple as having fun with an incredible beer from City Chestnut, and it doesn’t get significantly better than that!”
That is the sixth-consecutive yr Purina and City Chestnut have teamed up for a philanthropic effort. Since its inception in 2017, the ‘Elevate a Pint for Pets’ marketing campaign has helped to boost greater than $250,000 for native animal shelters.
New to this yr’s marketing campaign, Purina and UCBC have created 30 premium Elevate a Pint for Pets present packs that will probably be raffled off at choose retail shops within the St. Louis space. The prize packs embody: a Purina picnic basket, a YETI canine bowl, a YETI 12-ounce can insulator, one 15-pack of the brand new specifically marked City Underdog American Lager, a Purina canine leash and a 6-ounce bag of Purina Beggin’ Strips canine treats. Every prize pack is valued at $125.
“We’ve been on the lookout for the correct alternative to introduce our first 12-ounce can and the Elevate a Pint for Pets marketing campaign was the proper time to do that,” mentioned David Wolfe co-owner and co-founder of City Chestnut Brewing Firm. “Followers of our beers have all the time supported this marketing campaign, and we’re excited to convey our first ever 15-pack to assist shelter pets in St. Louis.”
For extra details about the beer and the benefiting organizations, go to urbanchestnut.com. Contemplating a shelter pet? Go to Petfinder.com to start out your search.
* From 11/1/2022 – 1/31/2023, Purina will donate $5 to IMPETUS: A Coalition for Pet Progress for every specially-marked 15-pack of City Underdog American Lager offered at retailers in Missouri, as much as $25,000. The promotion is legitimate in MO solely. The overall donation will assist Petfinder shelters within the St. Louis space which are registered members of the IMPETUS Coalition and shall not exceed a complete of $25,000. For extra details about the IMPETUS Coalition, please go to www.IMPETUSCoalition.org, and contemplate adopting a shelter pet at www.Petfinder.com.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Based in 1894, Purina has helped canines and cats dwell longer, more healthy lives by providing scientifically based mostly dietary improvements. Purina manufactures a number of the world’s most trusted and well-liked pet care merchandise, together with Purina ONE, Professional Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 U.S. associates take satisfaction in our trusted pet meals, deal with and litter manufacturers that feed 51 million canines and 65 million cats yearly. Greater than 500 Purina scientists, veterinarians, and pet care specialists guarantee our dedication to unsurpassed high quality and vitamin.
Purina promotes accountable pet care via our scientific analysis, our merchandise and our assist for pet-related organizations. Over the previous 5 years, Purina has contributed greater than $150 million in direction of organizations that convey, and preserve, individuals and pets collectively, in addition to people who assist our communities and surroundings thrive.
Purina is a part of Nestlé, a world chief in Vitamin, Well being and Wellness. For extra info, go to purina.com or subscribe right here to get the newest Purina information.
About City Chestnut Brewing Firm
City Chestnut Brewing Firm (UCBC) is an unconventional-minded but tradition-oriented brewer of craft beer. Based in 2010 by Florian Kuplent – a German born and educated brewmaster with intensive expertise at each small breweries, worldwide and with the world’s largest, Anheuser-Busch, and David Wolfe – a 20-year brewing business member. City Chestnut operates two breweries in St. Louis, The Brewery & Biergarten at 3229 Washington Avenue in Midtown St. Louis and The Grove Brewery & Bierhall at 4465 Manchester in Forest Park Southeast St. Louis, the place they brew batches of artisanal, trendy American beers (their Revolution collection) and classically crafted European types (their Reverence collection). City Chestnut additionally operates a fourth brewery, City Chestnut Hallertauer Brauerei, within the Hallertau area of Bavaria, the place they brew their Hallertauer Serie; small batches of domestically sourced, Bavarian bier.
