- The Coca-Cola Christmas Truck Tour is again, aiming to convey the magic and kindness of Christmas to individuals nationwide.
- Supporting FareShare, for each individual that visits the Truck Tour, the equal of a meal will likely be donated on their behalf. This festive season, Coca‑Cola will donate the equal of as much as 1 million meals through FareShare.
- Publicans can convey Christmas magic to their retailers as effectively with the return of the Coca-Cola Christmas Truck POS kits accessible on My.CCEP from 11th November.
London, fifth November 2024 – Holidays Are Coming! The eagerly anticipated annual Coca-Cola Christmas Truck Tour is again, bringing the magic of the season to cities and cities throughout Nice Britain.
This yr, the Coca-Cola Truck Tour focuses on the ambition to make kindness journey. Echoing the broader Coca-Cola Christmas marketing campaign message, “The World Wants Extra Santas”, the tour will encourage guests to embrace their interior Santa and share an act of kindness with others throughout the festive season.
Promising to be larger and higher than ever earlier than, for each individual that attends the Coca-Cola Christmas Truck Tour, the equal of a meal will likely be donated on their behalf. Coca-Cola goals to donate the equal of as much as a complete of 1 million meals** through FareShare this festive season.
Kirsty Ford, Head of Fundraising at FareShare stated: “We’re so grateful to Coca-Cola for his or her continued assist for FareShare. These invaluable donations assist us get good-to-eat meals to the individuals who want it somewhat than going to waste. Daily, the meals we redistribute to a community of over 8,000 charities in each area helps to strengthen communities. Coca-Cola’s beneficiant assist for FareShare is instrumental in serving to individuals affected by the cost-of-living disaster. This assist means charities can unite extra individuals by meals to kind connections and entry important assist companies. Thanks for serving to FareShare make the meals go additional.”
This yr’s Coca-Cola Christmas marketing campaign may even see the Coca‑Cola Christmas Truck make its acquainted festive look on TV screens in November. This yr’s advert will launch with a brand new twist. For the primary time, Coca-Cola will introduce an AI-generated interpretation of the traditional advert, with a fusion of human creativity and superior expertise ushering within the begin of the Christmas season.
Coca-Cola may even unveil a brand new festive digital AI expertise, enabling individuals to have interaction in magical conversations with Santa or a snow globe avatar to create a personalised, shareable snow globe animation, primarily based on a private reminiscence by scanning the QR code on a Christmas bottle or can of Coca-Cola.
Coca-Cola Christmas Truck POS kits for publicans
To assist convey the festive spirit to licensed venues and capitalise on this uplift in demand, operators can request Coca-Cola Christmas Truck POS kits now by their CCEP consultant. Kits may even be accessible to order on My.CCEP.com from 11th November. This features a Coca-Cola Christmas truck with LED lights, coasters and ornamental desk talkers*.
Operators even have an opportunity to win one among three £250 procuring vouchers** as soon as they’ve arrange their Christmas POS equipment in-venue, by taking a well-lit picture and sending it to myccepcustomerservice@ccep.com, between 11th November and 31st December.
Pat Humphries, On-Premise Affiliate Director at Coca-Cola Europacific Companions GB, stated: “Regardless of going through monetary pressures, 73% of shoppers visited a licensed venue throughout the festive interval in 2023[1]. We anticipate Christmas celebrations to convey an uplift in pub visits in 2024, as individuals prioritise socialising and catching up with their household and pals.
“Coca-Cola is synonymous with Christmas because of the long-lasting campaigns that buyers stay up for yearly. Our Christmas Truck POS kits and competitors will reward operators, whereas serving to them create experiences in retailers that buyers wish to go and revel in.
“Coca-Cola helps convey ‘Actual Magic’ to out-of-home social events, which is essential to serving to operators take advantage of the Christmas alternative.”
* While shares final.
** T&Cs https://my.ccep.com/article/christmas-boxes-2024?g=
Observe the Truck Tour on social media
With a packed schedule of thrilling Truck Tour stops happening all through Nice Britain within the lead-up to Christmas, keen Coca-Cola Christmas Truck Tour followers can observe bulletins in regards to the schedule which will likely be revamped the approaching weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (Twitter).
[1]CGA Christmas Report 2023 – Pattern Dimension, 2,000 GB on-trade shoppers
The put up Coca-Cola set to unfold festive magic throughout Nice Britain this Christmas appeared first on Bar Journal.
