Cointreau, a necessary ingredient in innumerable cocktails, has revealed its greatest model redesign in practically 140 years.
The revamped Cointreau bottle is an ode to the model’s historical past and a celebration of the orange itself, the corporate says. For the primary time in Cointreau’s historical past, the orange — Cointreau’s key ingredient — will get a chief spot on the brand new label, with the liqueur’s authentic distillery additionally depicted on the label and within the engraving as a tribute to the model’s roots.
As Cointreau continues to evolve, so too does the corporate’s dedication to environmental and social duty, together with the introduction of the brand new bottle, now made out of two-thirds recycled glass with no wasteful, secondary packaging. Additional, Cointreau’s dedication could be seen in actions already taken, together with powering the Angers distillery with 100% renewable power since 2017, recycling 100% of annual waste, and making certain 100% of the peel used throughout distillation is composted.
“We’re thrilled to take Cointreau to new heights with the introduction of a brand new trendy bottle that’s equally as iconic as the unique,” says Nicolas Beckers, CEO at Rémy Cointreau Americas. “It was necessary we retain the necessities whereas honoring the French magnificence and wealthy historical past of Cointreau — so we modified all the pieces — besides the recipes cocktail drinkers know and love.”
The brand new bottle consists of ergonomic enhancements: the form has been lengthened for ease of pouring with out growing its weight, and now additionally encompasses a QR code, granting shoppers entry to almost 500 drink recipes.
The brand new design can be supported by the brand new marketing campaign, Cointreau Modifications All the things.
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