Maison Courvoisier, the Most Awarded Cognac Home*, proudly proclaims the return of British Nigerian artist Yinka Ilori as its “Ambassador of Pleasure,” a task created completely for the artist, designer and storyteller.
Ilori returns for a second yr to introduce a limited-edition Courvoisier VSOP (Very Superior Previous Pale) bottle design impressed by the enjoyment of a summer season’s day in Jarnac, France, the house of Courvoisier.
Internationally recognized for his daring, vibrant designs, Maison Courvoisier first commissioned Ilori in 2022 to guide the cognac home on a journey to honor its heritage and embrace the long run. This marketing campaign included the launch of a brand new Courvoisier id centered across the French idea of “joie de vivre” – which means to savor life’s true pleasures. Drawing inspiration from the Maison’s French roots and the essence of “joie de vivre,” Ilori created a collection of immersive occasions that delivered to life the great thing about summer season in Courvoisier’s residence of Jarnac, France.
“I’m delighted to collaborate with Courvoisier as soon as once more in my function as ‘Ambassador of Pleasure,’” stated Ilori.
“As an artist and designer, my work goals to unfold happiness, foster togetherness, and create joyful recollections – values that Courvoisier additionally champions. In designing this new bottle, my objective was to craft one thing that evokes the spirit of celebration. Whether or not appreciating artwork or relishing the flavors of Courvoisier with good firm, I hope my vibrant designs encourage blissful moments and convey extra pleasure into individuals’s lives.”
Ilori’s restricted version VSOP bottle is accessible now as a UK unique at luxurious retailer Selfridges London and on Selfridges.com. The bottle will retail within the U.Ok. at £200.00. Practically 1,000 bottles might be allotted globally with extra releases within the U.S, Canada and France to observe in October 2023.
For a signature serve, Courvoisier Gala is a beneficial selection. This refreshing cocktail requires 1.75 components Courvoisier VSOP and 4 components Fever-Tree Sicilian Lemon. Construct all elements over ice in a highball glass and frivolously stir. Garnish with a lemon wheel and serve.
About Maison Courvoisier
Maison Courvoisier was based by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier is the Most Awarded Cognac Home* with a variety of expressions that attraction to a wide range of cognac preferences and existence, together with VS, VSOP, XO, and the final word expression of the Home, L’Essence de Courvoisier. Primarily based on the joyful, beneficiant, and complicated home fashion and dedication to group and craftsmanship, Courvoisier continues to worth its relationships with native artisans and winegrowers to supply its prime quality, award-winning cognac portfolio. For extra details about Courvoisier, please go to www.courvoisier.com.
