NEW YORK, New York – The Craft Beer Advertising Awards (CBMAS) has introduced that its 2023 Awards Competitors is now open and accepting beer-related advertising and marketing and design entries from across the globe ((together with laborious seltzer, cider, mead, and RTD Cocktails). Breweries, their companies, artists, and advertising and marketing companions are all invited to enter their greatest work.
There are some thrilling additions this yr, together with new classes, new sponsors, a redesigned Crushie award trophy, and plans for a LIVE, in-person awards ceremony throughout the week of the 2023 Craft Brewers Convention in Nashville, TN.
The deadline for discounted “Early Fowl” entries is October 28, 2022. Common entries are being accepted by means of January 27, 2023.
“The CBMAS has grown considerably as a novel world platform celebrating the beer trade’s unbelievable advertising and marketing and design that wasn’t being acknowledged till now.” mentioned Jim McCune, Co-Founding father of the CBMAS. “We’ll proceed to award Crushies to the perfect work in our trade, and showcase that profitable work, and the inventive people behind it.”
Based in 2019, the CBMAs is the primary worldwide awards program of its variety that focuses particularly on excellence within the creative and inventive advertising and marketing and packaging efforts of breweries, designers, and companies that play an more and more crucial function in differentiating craft beer manufacturers within the retail market.
The CBMAS has rapidly turn out to be a preferred trade professional voice that honors the people and groups who’re concerned in constructing these superb beverage manufacturers. The CBMAS offered a advertising and marketing developments seminar on the 2022 Craft Brewers Convention, and likewise hosts a profitable podcast (now in its third yr)—Advertising on Faucet—sponsored by EGC Group, which is accessible on Spotify, Pandora, Apple Podcasts, and iHeartRadio.
Within the 2022 CBMAS award season, 250 Crushie awards have been offered to profitable brewers, designers, and advertising and marketing companies all through the world. The tally included 89 Platinum Crushie winners, 135 Gold Crushie winners, and 26 World Crushie winners. Click on right here to see the total record of the 2022 CBMAS Winner’s Gallery.
New for the 2023 Award Season:
Crushie Award Redesign
The Crushie trophy has been reinvented and may now be faraway from the bottom for use as a completely purposeful faucet deal with. This innovation was designed and produced all inside the trade, and made within the USA by Metal Metropolis Faucets.
“We’re so excited to be working with Metal Metropolis Faucets on the creation of those new Crushie trophies that turn out to be faucet handles,” mentioned Jackie DiBella-Curry, co-founder of the CBMAS. “It was actually necessary for us to determine tips on how to hold the trophy manufacturing inside the trade—and to make the Crushies even cooler, and extra purposeful for winners to show.”
Increasing Sponsors and Business Associations
Houston-based Hillebrand Bev Professionals returns because the presenting sponsor for the fourth yr in a row. New sponsors this yr embody: Yakima, WA-based Yakima Chief Hops, Deer Park, NY-based DWS Printing and Birmingham, AL-based Metal Metropolis Faucets (producers of the brand new Crushies) and Sterling, VA-based BarTrack.
The CBMAS has additionally fashioned memberships with well-known trade organizations that embody The Brewers Affiliation (BA), New York State Brewers Affiliation (NYSBA), and lots of of its judges are affiliated with varied beverage and beer trade associations all through the world.
New Crushie Classes
The 2023 CBMAS encompass 38 classes that cowl all facets of brew advertising and marketing—from labels to logos, and faucet handles, to taprooms. As well as, this yr the CBMAS added newly designated classes to acknowledge trade suppliers and companions.
Proceeds of the all-new beer-related tattoo class, “Exhibit Your Tatts,” might be donated to The Michael James Jackson Basis, a grant-making group that funds scholarship awards to Black, Indigenous, and Folks of Colour inside the brewing and distilling trades for a extra simply, equitable, and dynamic future.
CBMAS Worldwide Entry Areas
Entries are divided up into 5 areas throughout the globe:
- The Americas
- United Kingdom
- Europe
- APAC – Asia and Pacific (together with Australia and New Zealand)
- MENA – Center East and North Africa
The CBMAS judging course of is a strong, credible, and clear digital scoring system that’s ranked by an influential and revered worldwide panel of greater than 500 beer, advertising and marketing, and design consultants from over 23 nations.
Platinum and Gold Crushies might be awarded to winners in every area. World Crushies might be awarded to winners who opt-in to be judged at a worldwide degree along with their regional entry.
CBMAS Timeline
• Early Fowl Entry Interval: September 26 – October 28, 2022
• Full Entry Interval: September 2022 – January 27, 2023
• Judging: March 6, 2023 – April 11, 2023
• Winners Introduced: Week of Could 7, 2023 @ CBC occasion (TBD) and dwell stream
The total dwell awards ceremony is scheduled to happen in particular person with a digital feed throughout the week of the 2023 Craft Brewers Convention in Could in Nashville, TN. Entries are open to anybody concerned in advertising and marketing inside the brewing trade—together with cider and laborious seltzer—the world over.
ABOUT CRAFT BEER MARKETING AWARDS
The Craft Beer Advertising Awards was established in 2019 to present recognition to the most effective of the most effective within the advertising and marketing realm of the brewing trade. With classes that vary from the “Greatest Can Design” to “Coolest Taproom,” and “Greatest Web site Design” to “Greatest Authentic Movies,” there’s a chance to showcase the most effective work in each space of promoting within the brewing trade.
For Extra Info:
https://craftbeermarketingawards.com/
