The CBMAs
The CBMAs are a yearly award given out on the Craft Brewer’s Convention. CBMA stands for Craft Beer Advertising Awards. We’ve lined them a bit previously right here on The Beer Thrillers, in addition to sometimes you’ll see adverts for them pop up on our sponsored / advert areas across the web page.
This yr we’ve been given press credentials so we’ll be making our approach out to Nashville Tennessee to attend the convention in individual. (Yay! Can’t wait!)
We lined how Allusion Brewing Firm gained two awards final Could:
For a fast dive into extra data on “The Crushies” (the title of the CBMAs), learn this fast quote and go to their web site beneath:
Honoring the Greatest Beer Advertising and Design From Throughout The World
Welcome to the Craft Beer Advertising Awards (CBMAS). Dwelling of the Crushies!
The CBMAS had been developed to acknowledge and award the perfect advertising and marketing within the brewing trade internationally. Breweries, their companies, artists, and advertising and marketing companions are invited to enter their prime work. The 2023 CBMAS embody classes that acknowledge all facets of beer–associated advertising and marketing. Will you are taking house Crushie?
Take a look at 2022 Crushie Award Winners right here.
The Tattoo Class
In a direct press launch despatched to me by Chris Collora you may learn the next on the brand new tattoo class:
Melville, NY — Within the spirit of giving, the Craft Beer Advertising Awards (CBMAS) has introduced that 100% of all proceeds of its new class – “Greatest Beer/Brewing-related Tattoo” – might be donated to The Michael James Jackson Basis (MJF), a corporation that funds scholarship awards to black, indigenous, and folks of colour inside the brewing and distilling trades for a extra simply, equitable, and dynamic future.
“We’re serving to actually change the face of American brewing,” mentioned Garrett Oliver, Founder/Chair, MJF and Brewmaster, The Brooklyn Brewery. “We despatched extra folks of colour to Siebel Institute of Know-how final yr, than had attended the complete earlier decade. The MJF is all about real and lasting change.”
The choice to create the class is due to the recognition of tattoos within the beer trade.
“Tattoos are empowering, they appear superior, they usually simply make life cooler.” mentioned Jim McCune, CBMAS Co-Founder. “Tattoos and craft beer are synonymous. The CBMAS model is roofed in ink – from our judges to our graphics, and Crushie trophy!”
The fourth annual CBMAS Awards Competitors is now accepting beer-related advertising and marketing and design entries from across the globe (together with arduous seltzer, cider, mead, and RTD cocktails). The deadline for entries is January 27, 2023. Breweries, companies, artists, and advertising and marketing companions are all invited to enter their finest work.
Additions this yr embody new classes, a redesigned Crushie award trophy, and plans for an in-person awards ceremony in the course of the week of the 2023 Craft Brewers Convention in Nashville, TN.
The CBMAs is the primary worldwide awards program that focuses on excellence within the creative and artistic advertising and marketing and packaging efforts of breweries, designers, and companies. It has grow to be the trade’s professional voice and hosts a advertising and marketing podcast – Advertising on Faucet – sponsored by EGC Group.
Houston-based Hillebrand Bev Execs returns because the presenting sponsor for the fourth yr in a row. New sponsors this yr embody: WA-based Yakima Chief Hops, NY-based DWS Printing, AL-based Metal Metropolis Faucets, and VA-based BarTrack.
“As presenting sponsor through the years, we’ve seen the superb work delivered from breweries and advertising and marketing professionals throughout the globe. We’re much more satisfied now of the unbelievable influence that nice advertising and marketing has on our trade,” mentioned Prabh Hans, VP Home Providers, Hillebrand North America.
“Full Pour is proud to associate with the CBMA’s for the 2023 awards season,” mentioned Bryant Vander Weerd, Founder/Artistic Director, Full Pour Media. “The work they’re doing to acknowledge advertising and marketing campaigns and artistic work within the trade is admirable and we’re joyful to assist such an excellent group. Cheers!”
Michael James Jackson Basis
The Michael James Jackson Basis is a grant-making group that funds scholarship awards to Black, Indigenous, and Folks of Colour inside the brewing and distilling trades. This system is open to candidates firstly of their careers, in addition to these trying to proceed their schooling. The MJF awards current a possibility for members and patrons of the brewing and distilling industries to immediately fund a extra simply, equitable, and dynamic future.
The Michael James Jackson Basis
Michael James Jackson (1942-2007) was the world’s best beer and whisky author. His books have bought greater than 3 million copies in 18 languages and helped launch the craft beer motion in america and worldwide. His conception of a taxonomy of beer kinds serves because the framework for understanding the complexity of contemporary beer. Largely separate from his “beer household”, Michael had his equally beloved “whisky household” and wrote concerning the topic with the identical erudition, humanity, and fervour which he delivered to the topic of beer. Whereas not an individual of colour himself, Michael can solely be described as actively and profoundly anti-racist. We’re proud to call this basis after the twentieth century’s best champion of grain-based drinks.
Michael Jackson (the author) books line my bookshelves and are an inspiration after I write right here for the weblog, so having a class in his honor with cash going to the charity in his title is ideal for an awards ceremony based mostly round advertising and marketing and writing and such and excellent for the Craft Brewers Convention.
For Extra Data
For extra data be sure you try the next hyperlinks:
Different Awards
To see our articles about different awards and breweries who’ve gained awards, try the next articles:
Thanks For Studying
As at all times, thanks everybody for studying the weblog. Chris Collora has messaged me just a few instances about doing press launch articles for the CBMAs – Craft Beer Advertising Awards – and I’m joyful to oblige (although a bit slowly). I’ve acquired my press credentials for the Craft Brewers Convention and this yr I’m planning on attending it in Nashville Tennessee. Personally I can not wait because it seems to be to be a whole blast.
I not too long ago completed “The Little Ebook of Craft Beer” by Melissa Cole (click on the hyperlink to learn the overview), and shortly might be (hopefully tomorrow) ending “Drunks” by Christopher M. Finan; search for a overview of that shortly.
I’m engaged on getting the issues with WordPress corrected, and in addition engaged on getting the location to look higher total and do an overhaul of the location. One of many largest issues I need to do is have pull – down menus that can have the ability to take you to the completely different elements of the location. Particularly as we need to begin doing increasingly more movies and podcasts. So be looking out for all these modifications and new additions to the weblog.
As soon as once more, thanks all for studying.
Cheers!
-B. Kline
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Tags: B. Kline, CBMA, Craft Beer, Craft Beer Advertising Awards, Craft Brewers Convention, Michael Jackson, Michael Jackson Basis, Michael James Jackson, Michael James Jackson Basis, MJF, Tattoo, The Beer Thrillers
