Cristalino tequilas are having a second. Not solely are they the primary promoting ultra-premium model of Tequila in Mexico, in addition to doubling their development within the Tequila-loving US market, all the expansion (and client curiosity) within the spirit globally is coming via Blanco 100% Agave and Cristalino Tequilas.
With Tequila outstripping American Whisky to turn out to be the quantity two highest promoting spirit within the US, and on monitor to overhaul vodka this 12 months, Cristalino Tequila is one thing that your prospects are going to be excited about and asking for as its footprint expands internationally.
So, what’s it precisely? Whereas not but totally licensed beneath the CRT (Consejo Regulador Del Tequila), the Cristalino model has a number of governing requirements that management its creation:
The tequila have to be barrel aged to the usual of not less than a Reposado (2-12 months in barrel), and it can’t be a Blanco (unaged Tequila) that has been merely relabelled.
The Tequila should carry the age assertion of the authorized model it adheres to – for instance 1800 Cristalino is, beneath CRT legislation, an Añejo-style Tequila and is known as such on the label.
Lastly, the filtering course of should not totally take away the traits obtained from time within the barrel. ie: over-filtering to strip away the aromas and flavours created in the course of the barrel growing older course of isn’t permitted.
Stelios Papadopoulos, 1800’s World Tequila Specialist, says that the success of the model comes right down to its broad enchantment. “Cristalino-style tequilas are actually the best promoting ultra-premium Tequilas in Mexico, and now we have seen quantity gross sales of this new model double within the US since 2020. And its success is de facto being pushed by its enchantment to each mild and darkish spirits drinkers – it’s clean, it’s flavoursome and it’s versatile.”
Having already launched within the US and Europe, 1800 Tequila, the world’s most awarded tequila model, is launching 1800 Cristalino in Australia. The exceptionally crafted, crystal-clear Añejo Tequila presents the last word ingesting expertise to your prospects who’re new to Tequila – or returning after attempting it as soon as as a shot at 3am and never having fun with it – because it captures the smoothness of a Blanco with the complexity of an Añejo. This makes it an excellent premium upsell for white or darkish spirit drinkers seeking to experiment with one thing new.
“The exceptionally crafted, crystal-clear Añejo Tequila presents the last word ingesting expertise to your prospects who’re new to Tequila – or returning after attempting it as soon as as a shot at 3am and never having fun with it – because it captures the smoothness of a Blanco with the complexity of an Añejo.”
1800 Cristalino is crafted utilizing 1800’s 220-year-old Añejo recipe, which is first aged for 16 months in each new American and French Oak barrels. The liquid is then married collectively and completed in Port wine casks for a further six months, making a end distinctive to 1800 Cristalino. Lastly, the liquid is reworked via a cautious filtering course of to go away a smoother tequila that magnifies the flavour and aromas supplied from the barrels whereas sustaining the natural and candy notes from the agave.
Commenting on the launch Papadopoulos, believes will probably be a success with each tequila followers and those that are new to the class, normally ingesting vodka or whisky. “As our new ultra-premium providing, we’re thrilled to launch 1800 Cristalino to our 1800 Tequila vary in Australia. Superbly layered from bottle to serve, 1800 Cristalino presents a really spectacular sipping expertise.”
Packaged in a sublime crystalline bottle – designed to be eye-catching, even on a again bar – 1800 Cristalino is the right addition for bars in search of a hanging, high quality tequila that’s perfect to serve neat, on the rocks, or to upsell prospects into an elevated model of a traditional Tommys Margarita. With Margaritas persistently within the prime 5 cocktails ordered by Australians, providing your prospects a premium upsell is a no brainer.
1800 Cristalino is now out there for bars, resorts and on-premise venues to inventory – contact your native Proximo Spirits Consultant for extra info.
THE LAUNCH OF CRISTALINO BY 1800 TEQUILA FEATURED ON THE COVER OF OUR SEPTEMBER EDITION OF AUSTRALIAN BARTENDER MAGAZINE #271. HITTING BARS NOW.
