Marking 100 years for the reason that model was based in 1923, the anniversary launch will embody a brand new label and reward field, with the identical Cutty Sark whisky contained in the bottle.
Manon Brochet, Cutty Sark model supervisor, mentioned: “This restricted version emphasises the model legacy and maritime anchoring, together with its adventurous character and worldwide dimension.”
The model will see a worldwide anniversary plan put in place all year long within the model’s key markets, together with the discharge of the brand new Cutty Sark marketing campaign “By no means Ending Journey” and the launch of a Commemorative Version.
Aditionally, La Martiniquaise-Bardinet introduced its new packaging identification, together with a redesigned brand, for its Label 5 Scotch Whisky at commerce truthful ProWein, final month.
Clémence Leclerc, worldwide whisky supervisor, mentioned: “We’re very completely satisfied to current this new design for Label 5 to bolster the model DNA and ship better shelf standout.”
