January Third- The Italy-based Della Toffola Group, a widely known main designer and producer of processing tools and full line options for wine and drinks, has appointed Antonino Li Brizzi as the brand new CEO for his or her North American department, Della Toffola USA.
In naming Antonino Li Brizzi as CEO, the Group brings a youthful visionary to Della Toffola USA and his ardour for assembly prospects, listening to their wants and translating them into options that assist construct their profitability. Li Brizzi’s expertise in sustainability, innovation and repair for the meals and beverage trade can be instrumental in making Della Toffola USA the go-to resolution for small and enormous wine and spirits producers.
Previous to Della Toffola, Li Brizzi’s broad background as entrepreneur, licensed mission supervisor and product growth knowledgeable led him to Tetra Pak, a world chief in meals processing and packaging options. Eight years in the past, it additionally led him to the US when he assumed accountability for Tetra Pak’s Worldwide and North American gross sales within the meals and beverage trade, throughout many product classes together with wine and spirits.
“After I was provided the chance to reside and work in the USA, I by no means imagined it might develop into my house,” says Li Brizzi, who grew to become a US citizen this yr. “I just like the enterprise tradition on this nation, the significance given to relationship and belief, and the way open-minded American producers and shoppers are towards innovation at each stage. I see innovation and entrepreneurship in so many beverage start-ups within the US—numerous new merchandise and types all aiming to ship new experiences to shoppers via more healthy and extra sustainable merchandise, from low- and no-alcohol wine to crafted spirits and RTD canned cocktails.”
Li Brizzi joined Della Toffola USA because the Managing Director for North America, which incorporates the US, Canada and Central America, working from his workplaces in Santa Rosa, California and Mexico Metropolis. After 9 months of immersing himself within the firm’s enterprise earlier than taking the reins as CEO, Li Brizzi embraces the chance to supply Della Toffola’s shoppers its complete tools portfolio and to construct a neighborhood service-oriented tradition.
“It’s an excellent problem, and what’s occurring with our firm affords a lot alternative for our shoppers and our staff,” says Li Brizzi. “I need to foster a corporation of people that share sturdy core values. Loyalty, transparency and treating our colleagues and prospects as you’d deal with your loved ones—these are the issues that matter. As we transfer from an tools supplier to an answer supplier, we are going to maintain to those values in all {our relationships}.”
As has been true previously, Della Toffola USA’s future will stay rooted in its partnerships with wineries in California and all through North America. Li Brizzi locations nice worth on relationships, particularly with these he considers a part of his new household. Rising up in Sicily, surrounded by household and the Italian love of meals and wine, positioned household and group on the middle of his worldview. It was maybe inevitable that this wealthy mix of group and culinary would lead him to the US wine trade, the place relationships lie at its coronary heart, and its merchandise grace the tables of so many gatherings of family and friends.
“I really feel I’m moving into a brand new household – the wine trade,” says Li Brizzi, “I’m nonetheless assembly our shoppers for the primary time and letting them know that our objective is to work much more carefully with them sooner or later.”
ABOUT DELLA TOFFOLA GROUP
Based in 1958, the Della Toffola Group is a world chief within the designing and manufacturing of machines and automatic traces throughout a spread of beverage sectors. The group is energetic in bottling, water remedy and packaging methods, in addition to within the alcoholic and non-alcoholic beverage markets together with water and dairy merchandise. Della Toffola Group is headquartered in Trevignano, Italy, operates 12 manufacturing vegetation and eight industrial branches in essentially the most famend world wine areas corresponding to France, Spain, UK, Romania, USA, Australia, Argentina, Chile and Mexico. Della Toffola Group has 1,000 staff, and its merchandise are distributed all through the world, with roughly 80% of gross sales achieved internationally. In September 2020, Della Toffola Group was acquired by an funding subsidiary of Investindustrial VII L.P. (“Investindustrial”). Because of the funding from Investindustrial, Della Toffola Group is increasing each organically in addition to via add-on acquisitions (6 accomplished since 2021), sustaining its sturdy native roots and strengthening its positioning in present markets, whereas additionally getting into new enterprise segments in addition to increasing its native manufacturing presence into geographies with excessive potential.
A few of Della Toffola Group’s most up-to-date acquisitions embody Frilli, a frontrunner in distillation equipment and vegetation; Bertolaso, a number one model in automated bottling methods andApe Impianti, identified for its high-quality end-of-line equipment and packaging methods for wine & spirits. The merging of those firms beneath the Della Toffola Group umbrella deepens the end-to-end resolution the Della Toffola USA staff can provide their wine and spirits prospects throughout North America, from filtration to bottling and packaging. It additionally allows the corporate to extend its give attention to offering complete native service to all elements of its prospects’ machines and methods.
