Founder John Dewar first noticed the chance to make his personal whisky mix, however it was his pioneering sons, John Alexander and Tommy, who constructed the corporate into the one we acknowledge right this moment.
Tommy famously lived the lifetime of a bon vivant, whereas John Alexander used his enterprise acumen to develop the Dewar’s model first in Scotland after which around the globe. Over a number of many years, the pair drove a exceptional growth of the enterprise together with the constructing of a distillery on the outskirts of the village of Aberfeldy close to the pristine water supply The Pitilie Burn. The distillery additionally honors their father’s legacy, standing simply three miles from the place he was born.
Brian Cox, Vice President, Dewar’s Scotch Whisky North America, says of the brand new mix, “The great thing about our scotch whisky is the power to carry the breadth of taste—in addition to the depth of taste—from the number of single malts and grains that we use to make it.”
Continuous innovation within the whisky phase implies that educated customers more and more have extra subtle and aged choices to take pleasure in, and everyone seems to be competing to introduce newcomers to the class. “Reimagining and relaunching this whisky has at all times been about one factor: delighting whisk(e)y drinkers,” Cox says. “Whether or not you’re a connoisseur trying to uncover one thing new or are simply searching for to share and luxuriate in with family and friends, we’re sure that everybody will discover one thing to savor and relish.”
To accompany the mix’s relaunch, Dewar’s has reimagined the bottle and labeling as properly. The whisky is offered in a brand new, premium clear glass bottle with a modified base, branding and enclosure. The label emphasizes the double getting older course of and presents tasting notes that instantly make the whisky extra accessible. Total, the streamlined look serves to modernize a heritage model whereas remaining true to authenticity. The signature of Grasp Distiller Stephanie Macleod provides a pleasant, personalized effect.
“Having been experimenting with the affect of cask sorts on taste and texture for the final ten years,” Macleod says, “we knew the time was proper to carry a few of what now we have learnt to our core vary of whiskies.” Elevating an business chief is not any small process and Macleod turned to using American oak first fill bourbon casks to carry her desired complexity and layers of fruit, spice, and floral notes.
The corporate takes nice delight in its standing because the “most awarded mix Scotch whisky,” having amassed greater than a thousand awards over its storied existence. And true to kind, shortly after launch, Whisky Advocate named Dewar’s 12-12 months-Outdated because the #1 Scotch Whisky of the 12 months with a rating of 94 factors, calling the mix “captivatingly scrumptious and texturally silken.” Author Johnny McCormick wrote, “With out altering a beat of the mix’s 40 malts and grains, Macleod’s strategies show her mastery of the craft but once more.”
Dewar’s recommends serving the mix neat or over a single rock so company can uncover the complexity and layers of taste the bourbon barrels impart. Then strive it as the bottom for any favourite whisky cocktail, from an Outdated Original to a Manhattan to the long-lasting Highball, a drink whose creation has been attributed to Tommy Dewar, who was out in town in New York with associates in 1892 when he ordered a whisky with soda and ice in a tall glass.
