Sean “Diddy” Combs and Cîroc have unveiled their newest flavored vodka, Cîroc Ardour. “The brand new signature taste is the primary providing within the Cîroc portfolio that delivers greater than a definite style; its daring design displays an depth and a frequency you must expertise,” says a press launch. That is the fifteenth flavored launch from the music and media mogul and the Diageo-owned model.
Impressed by Diddy’s private philosophy of do one thing passionately, or don’t do it in any respect, this innovation is his most bold ardour mission to-date. The discharge of Cîroc Ardour is the results of over two years of experimentation and growth between Combs and Diageo to excellent the liquid, finetune the bottle design, and craft signature cocktails. Combs spearheaded every side of the method in collaboration with Cîroc, from main artistic and product design to shaping product packaging and guiding advertising and marketing efforts.
“Cîroc Ardour is the purest and boldest expression of affection, so I needed to develop a brand new taste of Cîroc that embodies my spirit and brings shoppers into the frequency,” stated Diddy. “To be the very best, you must be fearless and observe that fireside inside you; that’s why we’ve got been leaders in innovation and imagine Cîroc will stay the primary model within the class.”
As a part of the Cîroc Ardour launch, Combs and his artistic crew developed customized content material that includes his new single “GOTTA MOVE ON” with Bryson Tiller quickly to be launched. Combs has been teasing the brand new single since he carried out on the 2022 Billboard Music Awards the place he served because the Host and Govt Producer. Friends will expertise the Cîroc Ardour frequency first-hand later this summer season throughout a sensorial occasion hosted by Combs in his hometown of Harlem, New York.
“Cîroc Ardour is dynamic, multi-layered, easy and brings one thing distinctive to our portfolio of flavors,” stated Edward Pilkington, Chief Advertising & Innovation Officer, Diageo North America. “It continues Cîroc’s lengthy standing custom of setting innovation developments. We’re excited for followers to responsibly expertise this singular sensation and know they may agree that it was nicely definitely worth the wait.”
Cîroc Ardour is distilled from positive French grapes and infused with an unique mix impressed by the tropics. That includes notes of pineapple, mango, citrus, hibiscus, and different pure flavors, it gives a style expertise that’s each lusciously distinctive and elegantly easy.
The vodka is encased in a bottle with a particular ombre colorway of purple and orange resembling the intense tones of sundown with gold lettering that’s meant to face out on any desk.
Take pleasure in Cîroc Ardour with soda and lemon or serve up a signature cocktail just like the French Ardour:
French Ardour
- 1.5 oz Cîroc Ardour
- 1 oz Pineapple Juice
- .75 oz Hibiscus Syrup
- .75 oz Lemon Juice
- Glowing Wine
- Glass: Coupe
- Garnish: Edible flowers
Methodology: Add Cîroc Ardour, Pineapple Juice, Hibiscus Syrup and Lemon Juice right into a shaker. Add ice and shake for about 8 to 10 seconds. Double pressure right into a coupe glass, high off with Glowing Wine and garnish.
Cîroc Ardour might be a everlasting addition to the Cîroc portfolio and might be obtainable nationwide the place spirits-based drinks are bought for $29.99 per bottle.
For extra info, head over to Cîroc‘s official web site.
In April, Combs and Cîroc introduced the launch of Cîroc Vodka Spritz, the vodka model’s first ready-to-drink cocktail.
In September, Cîroc launched its newest limited-edition vodka taste, Pomegranate.
