June ninth – MARE ISLAND, CA – GatoNegro, acknowledged as one of many world’s strongest wine manufacturers, celebrates and helps range in all its varieties. For PRIDE 2022, Affinity Artistic Group is thrilled to carry GatoNegro’s message of positivity, acceptance, and inclusion to the world via its #ShowYourPride omnichannel marketing campaign.
GatoNegro’s “Present Your Delight” marketing campaign includes technique, messaging, digital advertising, sweepstakes, marketing campaign microsite, retail and on-premise activation, social media content material, social media promoting, pictures, and video.
Affinity curated a lifestyle-focused photograph and video shoot to create content material for the microsite, paid social commercials, and retail activation. Emphasizing the boldness one receives from a brand new wardrobe, the liberty of self-expression, and GatoNegro’s vibrant model persona, the content material expresses the empowering and welcoming “Present Your Delight” marketing campaign theme and promotes sweepstakes entries.
GatoNegro´s marketing campaign sweepstakes provides shoppers the prospect to “Glow Up” their wardrobe with a $5,000 prize to spend on a brand new wardrobe, and a session with a PURRR-sonal stylist.
“We’ve all grown a bit weary and cautious of the ‘pinkwashing’ that occurs each Delight Month, as manufacturers all of the sudden uncover the LGBTQIA+ shopper for 30 days. It’s energizing to work on a marketing campaign like this with GatoNegro, whose dedication to range and inclusion – throughout age, race, and gender/orientation traces – isn’t a seasonal posture, however an natural and deeply held a part of the model’s DNA.” – Ron Woloshun, Digital Artistic Director, Affinity Artistic Group.
Marketing campaign members are additionally inspired to attend the hottest celebration at NYC Delight. Affinity partnered with GatoNegro to safe sponsorship of Tub & Physique NYC, a June 23 celebration in Brooklyn “Celebrating Each Physique-ody-ody.” A portion of all ticket gross sales will go in direction of the FOLX HRT Care Fund in collaboration with the Nationwide Black Trans Advocacy Coalition. This group provides no-cost grants to transgender, nonbinary, and gender-expansive individuals to entry gender-affirming hormone care, with 80% of grants reserved for BIPOC – just lately named one among Time‘s 100 Most Progressive Firms of 2022.
Retail activation was additionally a key focus of the “Present Your Delight” marketing campaign. Affinity created customized bottle neckers, posters, shelf talkers, and case playing cards to achieve GatoNegro’s target market in shops, and desk tents and menu inserts for on-premise companions, encouraging sweepstakes entries via QR codes and printed URLs.
“GatoNegro is supposed to be loved by everybody. We imagine that range, inclusion, and acceptance are important to constructing neighborhood, breaking down limitations, empowering self-expression, and creating pleasure! We’re extremely proud and excited to unfold our model’s message via our ‘Present Your Delight’ marketing campaign, and we couldn’t have chosen a greater associate than Affinity Artistic Group. Their ardour and creativity helped carry our imaginative and prescient to life in methods far past what we imagined!” – Roberto Catalani, Vice President of Advertising and marketing, VSPT US.
About VSPT Wine Group
We’re the wine group that holds the enjoyment of the New World. From the Andes Mountains, we promote range and excellence, with respect for and in concord with our individuals, wine, and land. Everyone seems to be welcome at our desk, and we pay tribute to life via noble merchandise. By means of our manufacturers, we rework on a regular basis moments into satisfying experiences, with wines produced with ardour and delight. Click on right here for extra info: vsptwinegroup.com/en
About Affinity Artistic Group
Affinity Artistic Group helps purchasers create immersive shopper model experiences that generate engagement, loyalty, advocacy, and most significantly, outcomes. Our suite of inventive providers contains model technique and improvement, digital advertising and 360°/omni-channel campaigns, web site design and improvement, social media technique and content material improvement, packaging design, product and model naming, model filmmaking and storytelling, product and way of life pictures, and POS shows/retail activation. Merely put, if it issues to your model, it issues to us. For extra info, or to schedule a dialog, please go to affinitycreative.com, or attain out to us anytime at [email protected].
