The Distilled Spirits Council (DISCUS) has elected Ugo Fiorenzo, managing director at Campari America, as chair of the nationwide commerce affiliation throughout its summer time board of administrators assembly on the DISCUS Annual Convention in New Orleans.
Fiorenzo succeeds Clarkson Hine, Beam Suntory SVP of company communications and public affairs, who has chaired the council since July 2020.
Fiorenzo is an business veteran with almost three a long time of labor within the beverage alcohol sector, together with greater than 15 years with Campari Group. As managing director of Campari America, he led the acceleration of the enterprise by strengthening distributor partnerships and overseeing a number of transformational tasks, the corporate says, together with the relocation of the U.S. head workplace from San Francisco to New York Metropolis in 2018.
“DISCUS will likely be in superb arms with Ugo main the board and offering strategic counsel to the affiliation throughout this time of sustained progress within the beverage alcohol business,” says Hine. “The spirits sector is embarking on plenty of essential initiatives from making the business extra inclusive and numerous, to making sure extra equitable therapy within the market for spirits merchandise and our customers. Ugo’s deep information of the worldwide spirits business will put us on a path for continued progress and success whereas staying true to our collective dedication to accountability.”
Earlier than becoming a member of Campari America in 2015, Fiorenzo held a number of management positions throughout the firm at Campari Group in Italy and J. Wray & Nephew, Campari Group’s subsidiary in Jamaica, in addition to senior advertising and marketing and gross sales positions at a number of different world alcohol beverage corporations, together with SABMiller and Peroni.
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