As the summer time of RTDs continues, Heineken USA has launched Dos Equis Margarita Traditional Lime, a ready-to-drink, spirits-based product that comprises blanco tequila.
Every 12-oz. cocktail-in-a-can comprises 10% ABV and is made with tequila, actual lime juice and pure flavors.
“We’re excited to deliver our first ever spirits product, Dos Equis Margarita Traditional Lime, to the U.S. market which spotlights our dedication to innovation at Heineken USA and Dos Equis,” says Hannah Dray, Dos Equis model director. “Dos Equis is a reputable high quality model born in Mexico, and we wished to deliver the thrill that customers have for a conventional margarita to a can to save lots of them the time and problem of getting to make it themselves.”
Dos Equis Margarita Traditional Lime is now accessible in 4-pack, 12-oz. cans in choose markets within the U.S.: New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas Nevada, and Georgia. Distribution of this new launch will increase into Southern California and Arizona this September.
This comes at a time of progress for the beer model. In the course of the previous two years, Dos Equis has greater than doubled the dimensions of its portfolio by introducing six new merchandise, which now contains Dos Equis Margarita Traditional Lime.
To search out Dos Equis merchandise, go to dosequis.com/beer-finder.
Commercial
