Conversations that debate and unearth the alternatives of the darkish spirits class with trade main visitors.
Edrington UK, the UK’s primary whisky and cognac provider, will launch a podcast sequence – The Stillhouse Podcast – hosted by UK spirits knowledgeable, Becky Paskin. That includes visitor appearances from key figures on the coronary heart of the drinks and hospitality trade, listeners can anticipate participating conversations centred across the worth and alternatives of the darkish spirits class.
Grounded in perception from Edrington UK’s 2025 Class Imaginative and prescient, the podcast won’t solely shine a lightweight on the class but additionally purpose to encourage progress by conversations round customers, serves and events.
The Stillhouse Podcast will initially function 9 episodes primarily based on the 9 progress drivers recognized in Edrington UK’s Class Imaginative and prescient. Every episode offers a discussion board for training and dialog round rising this class by extra folks, extra usually and for extra. Whether or not that is by attracting new customers, inspiring discovery and experimentation, or extending repertoires, every episode will unearth how and why key events and moments act as a driver of alternative for darkish spirits. The podcast may even present digestible recommendation and suggestions from these on the coalface, to encourage companies throughout the on- and off-trade.
The primary two episodes within the sequence will likely be obtainable from 22nd Could and can welcome Jamie Campbell (Brugal UK Model Ambassador) and Lauren Anderson – Smedley (Drinks Expertise Coach and Host from Waitrose & Companions),in addition to Anna Sebastian (Hospitality Guide)and David Miles (Senior Whisky Ambassador, Edrington UK).Becky will convey the consultants collectively to debate ‘On My Phrases’, the best way to empower customers to drink darkish spirits nonetheless they prefer it, encouraging exploration and experimentation. Whereas ‘Me Second’ is an episode all about how darkish spirits can faucet into client wishes for smaller, extra common moments of indulgence.
Fiona Alder, Head of Portfolio and Planning at Edrington UK, says:
“We’re excited to be launching The Stillhouse Podcast in partnership with Becky Paskin, who has a wealth of class data and is captivated with making darkish spirits accessible to all. At Edrington UK, we proceed to speculate closely in understanding customers, consumers, and clients. Our purpose is to assist companies throughout the on and off-trade to unlock the darkish spirits class by showcasing the alternatives for incremental class worth. As leaders at the hours of darkness spirit class, we wished to be those to ignite and be on the centre of the darkish spirit dialog; launching our Class Imaginative and prescient as a podcast sequence is the proper format for this.”
Darkish spirit knowledgeable and host of The Stillhouse Podcast, Becky Paskin says:
“Over latest years, we’ve got seen customers quickly adapt to find diverse and new methods to get pleasure from darkish spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and the way we are able to drive this additional worth.
“I’m delighted that Edrington UK requested me to host The Stillhouse Podcast – a platform, or residence as you’ll, to shine a lightweight on the class and create a welcoming house for actual conversations with trade leaders.”
Insights shared within the podcast will likely be led by Edrington UK’s newly developed Class Imaginative and prescient – a framework grounded in perception from every consumption second. It brings collectively the outcomes from a bespoke ‘utilization and attitudes’ client survey, mixed with intensive analysis and insights from the UK’s main darkish spirits consultants.
The primary episode of The Stillhouse Podcast will likely be obtainable to obtain from Spotify and Itunes and can go dwell on 22nd Could. Comply with @thestillhousepodcast to maintain updated with The Stillhouse Podcast and its upcoming episodes.
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