Indignant Rum Nerds – ASSEMBLE!
Earlier this week I obtained a press launch about Kendall Jenner’s tequila. In essence, the discharge mentioned ‘Kendall Jenner, whose internet value approaches $100M, has launched a tequila. Would you be excited about giving it some free protection as a way to improve gross sales in order that she, and we, the PR company, may make somewhat extra money?’
Naturally my response was ‘jog on’.
Celeb spirits can, in my e-book and for essentially the most half, fuck off (Connor McGregor whiskey anybody?). Which leads us to the query: Does Colonel Sanders depend as a celeb? He’s, or reasonably was, an actual individual, which units him other than Ronald McDonald or The Hamburglar. I suppose you possibly can argue that The Colonel was an early incarnation of the superstar chef, however since his demise in 1980, would we now describe Colonel Harland David Sanders as extra of a model figurehead than a celeb? It’s a philosophical query I really feel moved to ask just because it’s Friday morning and I want some content material to publish as a way to skive off and make make some music this afternoon.
In any case, this week we study that Kentucky Fried Hen (KFC) has launched a ‘herbed and spiced’ rum, in collaboration with Useless Man’s Fingers (DMF). On the one hand, the thought of utilizing KFC’s secret recipe of herbs and spices in a rum makes me suppose ‘ooh, I’d fairly prefer to strive that’. However, the rum’s ‘Finger Liquor Good’ strapline makes me really feel unhappy.
KFC and DMF have ostensibly launched this impressed thought / travesty to have a good time Nationwide Rum Day, however everyone knows its actual goal is to incite rum nerd rage posts on social media. The KFC rum turns into accessible on September 1st, with the launch going down, considerably bizarrely, at a pop-up hen store in Margate.
In case your journey schedule doesn’t embrace a visit Margate, it is possible for you to to purchase a bottle from Amazon for £25, ought to the urge take you. Extra data right here.
