El Negocio, which implies “The Enterprise” in Spanish, was based by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz. Craun, a classically educated artist, philanthropist and co-founder of the cult wine powerhouse Memento Mori, is now centered on bridging the 2 worlds of positive wine and tequila. Although the flavour profiles might hardly be extra completely different, El Negocio underscores the unbridled fringe of tequila with a nuanced restraint and deference to terroir extra generally related to collector-worthy wine.
“El Negocio represents the apex of our three most defining passions — pure, genuine, additive-free tequila, benchmark wine, and glossy, fashionable design,” mentioned Lutz.
For Craun and Lutz, there was just one Jalisco Valley companion they ever wished to work with Grasp Distiller Salvador Rosales Trejo, higher generally known as “Chava.” His grandfather was the tequilero who based Fabrica de Tequila El Cascahuín within the city of El Arenal, and right now Chava is amongst a really small handful of producers making tequila with conventional strategies to guard the wealthy heritage round it.
Whereas most mass-produced tequilas are made utilizing the sweeter Jalisco highlands agave, Chava, Craun and Lutz selected the extra conventional Zona Valles terroir within the Jalisco lowlands. This area produces extraordinarily restricted portions of Blue Weber Agave, and its mineral-rich volcanic soil, generally known as tierra negra, imparts extra subtle, savory notes to the tequila. Referred to as
the Tequilana Weber, the Blue Weber is smaller than its highland cousins. It’s this very agave that’s chargeable for El Negocio’s extra vivid focus of taste.
The founders are as involved with El Negocio’s sustainability as they’re with its origins and purity. Nodding to Cascahuín’s use of deep properly water, the label has partnered with Charity Water, committing $1 from each bottle of El Negocio that’s bought to the worldwide group’s dedication to constructing clear and protected wells for ingesting water all over the world.
El Negocio’s deep connection to wine and its Memento Mori sister label are extra seen beginning this spring, when El Negocio’s first two French oak-aged expressions arrived. Additionally licensed additive-free, each the Reposado ($120) and Joven ($200) profit from time spent growing older in barrels beforehand used to age Memento Mori, imparting the nuanced sophistication that has helped earn the Napa Valley label’s $300+ wines a cult following and 100-point crucial acclaim.
El Negocio Blanco Rosa, Añejo and Additional Añejo releases are additionally on the horizon as soon as they full their barrel-aging course of.
Notice: GSN was despatched the joven and the reposado for assessment.
El Negocio Reposado – GSN’s Remarks: Deep and wealthy oak pushed nostril with loads of agave and caramel to go round. Candy and honeyed entry on the palate with a heat, lazy and welcoming mellow persona. A properly rounded mouthfeel with a semi-creamy really feel on the tongue. Gentle peppery spice, a great deal of caramel and a keening agave taste that results in an additional lengthy end. On the finale, issues finish on a woody tannic word. A real standout of a reposado. GSN Ranking: A+
El Negocio Joven – GSN’s Remarks: Rainwater, chalky mineral and contemporary agave make for a clear and shiny nostril. Flippantly candy, with a ethereal mouthfeel that delicately caresses the tongue. Some gentle pepper, contemporary mint, nutmeg and mushy caramel make this a posh and interesting spirit. The end is medium lengthy, with a gently softening candy fade. A remarkably subtle expression for a younger tequila. GSN Ranking: A
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