Elijah Craig Bourbon is proud to return because the “Official Bourbon” of the AT&T Pebble Seashore Professional-Am. One of many quickest rising spirits within the U.S., Elijah Craig has gained a loyal following for its award-winning household of Bourbons and American Whiskeys.
The AT&T Pebble Seashore Professional-Am has been designated a PGA TOUR Signature Occasion in 2024. The result’s a reimagined match and an unbeatable fan expertise, with a central deal with the highest gamers from the TOUR competing at Pebble Seashore and Spyglass Hill.
Because the Official Bourbon companion, Elijah Craig will activate on the Triangle Plaza within the coronary heart of Pebble Seashore Golf Hyperlinks, one among two Monterey Peninsula golf programs making up the match grounds. On the Triangle’s “Elijah Craig Bourbon Speakeasy,” spectators can style the distinctive heat spice & easy taste of Elijah Craig Small Batch, take pleasure in hand-crafted signature cocktails, and have interaction in picture alternatives after signing their title on an interactive signature wall.
All through the course at normal concessions, followers may discover Elijah Craig featured within the Elijah Craig Signature Previous Long-established. Offsite, customers within the space will discover shows and engagement alternatives at retail and bar places selling Elijah Craig’s unique sponsorship. Elijah Craig will additional help the partnership with an funding in digital promoting and throughout social media channels.
“Group Elijah Craig embodies the striver mindset of these endeavoring to attain greatness and grasp their craft whether or not that’s within the boardroom or the golf course,” mentioned Max Stefka, Elijah Craig Group Product Director.
“Gamers collaborating within the AT&T Pebble Seashore Professional-Am Event are the perfect of their subject and we stay up for celebrating their greatness at this PGA TOUR Signature Occasion.”
With golf customers twice as more likely to drink Bourbon in comparison with the common shopper, the Elijah Craig Bourbon partnership with AT&T Pebble Seashore Professional-Am presents a robust match for the model because it continues to cement its title on this planet of golf by the nineteenth Gap Marketing campaign. The marketing campaign extends the fan expertise past the course together with premium media placements in golf publications, digital and social media, shopper contests, and in-store shows rounding out the 360-degree program. The model is also proud to be named Official Bourbon of the PGA of America, PGA Championship, Ladies’s KPMG PGA Championship, and the Ryder Cup in addition to “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa and Sports activities Broadcaster Amanda Balionis Renner.
Monterey Peninsula Basis CEO and Event Director, Steve John, added “We’re thrilled Elijah Craig is returning to the AT&T Pebble Seashore Professional-Am. Followers and spectators will as soon as once more have the ability to take pleasure in watching the perfect names in golf with the perfect title in Bourbon. We’re grateful for the Elijah Craig partnership and can cheers to a different profitable 12 months collectively this week at venues all through the course.”
About Elijah Craig Bourbon
Elijah Craig Bourbon bears the title of the Reverend Elijah Craig, often called “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He’s credited with being the primary distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey turned reworked right into a daring amber liquid with a distinctively easy taste that makes Bourbon what it’s in the present day. Right now, Elijah Craig’s neighborhood influence continues by Elijah Craig Previous Long-established Week, offering whole donations of greater than $400,000 up to now to organizations supporting the hospitality business.
Produced by Heaven Hill Distillery, the nation’s largest unbiased, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup contains: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-12 months-Previous Single Barrel Kentucky Straight Bourbon Whiskey.
Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the 12 months, Finest Small Batch Bourbon and Double Gold on the San Francisco World Spirits Competitors, and Glorious Extremely Advisable honors on the Final Spirits Problem. For extra info, please go to www.elijahcraig.com. Heaven Hill reminds you to “Assume Correctly. Drink Correctly.”
