elit™ Vodka has introduced the launch of the most recent evolution of the model’s world cocktail competitors elit Martini Masters. Beforehand often called the Artwork of Martini, the competitors is again after a four-year hiatus – promising even more durable competitors and providing a as soon as in a lifetime “cash can’t purchase” prize.
As a 10-time platinum award profitable vodka and advocate of social accountability, elit Vodka is pairing with one of the best bartenders within the trade from 13 international locations (United Kingdom, France, Austria, Spain, Italy, Greece, Israel, South Africa, Australia, Turkey, Dominican Republic, United Arab Emirates and Mexico) to convey the right sustainable martini to life and unearth the way forward for the traditional cocktail.
Todays’ shoppers are ever extra acutely aware of the environmental influence of the manufacturers they select, and elit Vodka is proud to steer the sustainability agenda amongst luxurious spirits manufacturers by inspiring bartenders to rethink the martini in an eco-conscious manner.
elit Vodka believes the way forward for the martini is sustainable, and thru the elit Martini Masters is trying to welcome the worldwide bartender neighborhood’s tackle how one can make sustainability not solely the way forward for the cocktail, however convey it into the current by means of their creations.
Following the nation heats, the place the entries might be judged on three standards: Sustainability, Efficiency and Perfection, the winner from every market will get the possibility to combine their drinks on the world finals in Greece on the Athens Bar Present this November.
To achieve success, elit Vodka recommends every competitors serve to showcase the 5 T’s of an ideal sustainable martini: Pattern, Approach, Style, Temperature and Tall Story. Extra details about each the judging standards and the guiding 5 T’s is offered through the elit Martini Masters personal Fb teams in every market and right here.
The sustainability problem for this 12 months’s version falls according to elit Vodka’s dedication to championing sustainability, variety, and inclusion – additional demonstrated by the model’s partnership with Components E crew ROKiT Venturi Racing.
The winner will turn out to be the International elit Martini Grasp and can go to three Components E occasions throughout the 2023 racing season, receiving the chance to current their profitable drink at elit’s occasions throughout race weekends.
The winner will turn out to be the International elit Martini Grasp and can go to three Components E occasions throughout the 2023 racing season, receiving the chance to current their profitable drink at elit’s occasions throughout race weekends. Components E aspires to speed up change in the direction of an electrical future, one race and one metropolis at a time. Utilizing the spectacle of sport, they’re sending a robust and significant message to assist alter perceptions, with elit Vodka totally aligned with spreading the phrase off the observe.
Damian McKinney, CEO of Stoli Group commented: “The martini is an iconic cocktail and reinventing it’s no straightforward job. To make it much more difficult, we’re pushing the boundaries of cocktail-making, asking bartenders to reveal their data, talent and efficiency and develop this traditional drink with a sustainable twist.”
One of the best bartenders will compete in native heats earlier than heading to the worldwide remaining, happening in Athens from 7th – 8th November 2022.
To study extra about elit Martini Masters, observe us on Fb and Instagram @elitvodka and #elitMartiniMasters throughout social channels. For extra details about elit Vodka click on right here.
The Australian finals might be held at Sydney Bar Week on Sunday 4th September and entries will open 1 July. Attain out to Jonathan Howells (Jonathan.Howells@amberbev.com) from Amber Beverage Australia for extra info.
