Because of Atlanta’s New Realm Brewing, Georgia Tech Athletics has its first official beer. The beer launches at this time forward of Tech’s first soccer sport in opposition to Clemson.
New Realm Helluvienna Lager debuts at this time, an amber lager appropriate for mass consumption at tailgates, at house or bars throughout any and all of Georgia Tech’s sports activities packages. The launch of this beer on the primary day of Tech’s soccer season was intentional, in accordance with New Realm’s co-founder and CEO Carey Falcone. “We now have loved the assist of the Georgia Tech neighborhood since we opened in 2018. “We’re wanting ahead to being on-campus and part of Tech historical past,” Falcone says. “From our first assembly with Angel Cabrera (GT President), Todd Stansbury (GT Athletic Director), and the management workforce at GT, it was clear that this was far more than a sponsorship, it was a partnership,” Falcone provides.
“The fashion of beer that involves thoughts once we suppose sports activities is a beer,” Jeff Chassner, the brewery’s Chief Gross sales Officer tells Beer Avenue Journal. “We’ve brewed plenty of German-style beers during the last two years, so an amber lager much like our Bavarian Prince festbier was just about the place we needed to be,” he provides. ” New Realm despatched a number of beers over to their buddies at Tech to strive, and the Vienna lager gained fingers down.
READ MORE: NEW REALM & BLACKBERRY SMOKE TEAM UP
Helluvienna Lager options pilsner, Vienna, German Munich, and Carared Malts, together with German Hersbrucker hops making it about a lot of a European -style beer as potential, minus the placement. As for the identify? Helluvienna Lager is a play on the (I’m a) Ramblin’ Wreck from Georgia Tech” struggle track. Curiously, that struggle track began as a Scottish ingesting track within the late 1800s. Naturally.
Right here within the twenty first Century, this New Realm/Georgia Tech collaboration hits cabinets this week in 16-ounce cans and draft. It’s already on faucet at Atlanta-area Taco Macs, and on cabinets at Whole Wine, Tower, and Mac’s Beer and Wine. Over the following few weeks – metro Atlanta QT, Kroger, and Publix areas.
Tonight the #4 ranked Clemson Tigers journey to Atlanta to play Georgia Tech for a uncommon Monday night time at Mercedes-Benz Stadium.
Clemson is favored by 22.5 factors. This beer would possibly go from “enjoyable” to “medicinal” rapidly. Let’s hope New Realm brewed sufficient of it.
Type: Vienna Lager
Hops: Hersbrucker
Malts: Pilsner, Vienna, German Munich, Carared Malts
Availability: 16oz Cans, Draft. Yr-Spherical
Debut: 9/5/22
5.2% ABV
