America’s first licensed carbon impartial beer and biking’s most enjoyable staff associate on limited-edition golden ale to advertise numerous illustration and true fairness within the biking group
Los Angeles, California— Fats Tire and L39ION of Los Angeles as we speak introduced the discharge of a collaborative, limited-edition golden ale to profit the Develop Biking Basis. Companions since 2019 via a shared stewardship for biking, the 2 manufacturers intention to strengthen social motion inside the biking group with L39ION X Fats Tire Golden Ale.
With a dream to advertise variety and illustration within the sport of biking, L39ION founders Justin and Cory Williams set out on a mission to problem outdated concepts, destroy boundaries, and pave the way in which for a extra inclusive biking group—all whereas assembling one of many winningest groups in street racing historical past.
Born on a motorbike, Fats Tire was first imagined on a biking journey via Europe greater than 30 years in the past. Based by a social employee, the model has remained dedicated to supporting biking, local weather options, and underserved communities since its inception in 1991.Starting with its first biking grant in 1996, the model has donated over $9.5 million to cycling-based nonprofits working to extend ridership via bike fairness and entry, security training, and transportation justice.
Immediately, L39ION and Fats Tire are proud to mix bikes and beer for a shared objective. “At Fats Tire, we’ve watched firsthand as L39ION of Los Angeles has shaken up the biking world,” stated Taylor Boyd, Fats Tire Model Supervisor. “Because the staff continues to dominate crit racing within the US, they’re bringing extra contributors and spectators into the game. We consider in and help L39ION’s mission to interrupt down obstacles as they assist construct a extra inclusive group for all cyclists.”
Label art work for the beer incorporates design parts taken straight from the staff’s distinct, signature jerseys. With direct enter from the L39ION staff, and lengthy days on the bike in thoughts, this collaborative beer is purpose-brewed with lemon peel and sea salt for post-ride consumption. Proceeds from each can of L39ION X Fats Tire Golden Ale bought will profit the Develop Biking Basis in help of their work offering training, entry, and alternatives that promote numerous illustration and fairness in biking.
“Fats Tire is an amazing associate to L39ION of Los Angeles and a staple in our staff’s podium celebrations,” says Justin Williams. “I cherish the recollections we’ve created collectively whereas driving with communities throughout the nation, and my staff and I’ve spent a substantial period of time researching the proper beverage to take pleasure in after rides. The legendary brewers at Fats Tire welcomed our enter and produced the L39ION golden ale. We couldn’t be extra excited to share this refreshing ale and profit the Develop Biking Basis’s necessary work of selling variety in biking.”
To buy the limited-edition beer, go to https://www.newbelgium.com/beer/l39ion-x-fat-tire-golden-ale/. Restricted portions obtainable.
About L39ION of Los Angeles:
L39ION of Los Angeles was based in 2019 by brothers Justin and Cory Williams — two established veterans within the U.S. criterium racing scene. Recognizing that the biking group had for a lot too lengthy celebrated conformity and outdated concepts, they got down to buck the established order. Immediately, L39ION has not solely exhibited a meteoric rise to dominance—amongst each its males’s and girls’s groups—however has continued to champion for equality and fairness each on and off the bike. For extra data, please visitl39ionla.com
About Fats Tire:
Fats Tire Amber Ale was first launched by New Belgium Brewing—an authorized B Company—in 1991 and is certainly one of America’s hottest beers. As a member of 1% for the Planet, Fats Tire has established a fervent dedication to local weather motion that has pushed the model for greater than 30 years. In 2020, the award-winning, easy-drinking ale turned America’s first licensed carbon impartial beer and has invested considerably in buyer training and advocacy round options to the local weather disaster via Fats Tire’s digital platform atdrinksustainably.com.
