In 2019 Fords Gin turned part of the Brown Forman portfolio and the primary Brown-Forman Market to transition the band throughout was Australia. In that second Simon vowed to go over and assist the re-launch in a rustic he considers the most effective at hospitality and cocktail tradition all over the world. Then got here the worldwide journey shutdowns and the journey was thwarted and Simon’s journey postponed (by no means cancelled).
Now nonetheless, with Sydney Bar Week again in full swing and World Class on the town Simon has rescheduled his journey to come back and hang around with a few of Australia’s and a number of the world’s most interesting bartenders. From there he might be doing the same old Model Ambassador actions with a visitor bartending spot right here and model training there however he’s largely right here to see Australia’s phenomenal hospitality trade once more and unfold the nice work of Fords London Dry Gin the place he can within the course of. Please attain out to your Brown-Forman contact to safe a spot at one among Simon’s Masterclass classes.
SYDNEY
Thursday eighth Sept
1pm – 3pm Commerce & Media Masterclass @ Hickson Home
4pm  Brown – Forman HQ elevating the Bar fords takeover @ Hickson Home
MELBOURNE
Monday twelfth Sept
3pm – 7pm Commerce & Media Masterclass @ Pearl Diver
BRISBANE
Tuesday thirteenth Sept
12.30pm – 2.30pm Commerce & Media Masterclass & Fords Excessive Tea @ Dr Gimlette
Please attain out to your Brown-Forman contact to safe a spot at one among Simon’s Masterclass classes.
ABOUT SIMON FORD
Relating to the spirits trade, there’s little Simon Ford hasn’t accomplished. As a number one voice of the bar & cocktail scene for over 20 years, Ford has traveled the globe working with & studying from a number of the greatest manufacturers, bars, and professionals on the planet. He has led quite a few instructional spirit applications, judged world cocktail competitions and delivered seminars at worldwide conferences corresponding to: the NY Meals & Wine Pageant, the Sydney Bar Present, London Cocktail week and Tales of the Cocktail to call a number of.
Ford has been featured in lots of standout publications corresponding to The New York Occasions, Forbes, Harper’s Bazaar, The Wall Road Journal, Males’s Well being, PUNCH and Liqour.com amongst others. On the Tales of the Cocktail Spirited Awards, Ford has been the recipient of the Finest Model Ambassador Award twice for his work on Plymouth Gin. He then held the function of chairman for the competition’s awards and co-hosted for a number of years, persevering with to play an integral function in its manufacturing.
Eager to take his years of expertise within the spirits world and provide the trade a real bartenders’ portfolio of manufacturers — In 2012 Ford co-founded the startup spirits firm The 86 Co. along with his fellow principal founders, and created Fords London Dry Gin, as versatile cocktail gin, with Simon because the CEO. Then, in 2019, Simon Ford led the corporate to its buy by Brown-Forman the place he at the moment serves as World Advertising and marketing Director of the model.
