Illgner, who has beforehand held main roles at Tchibo, the Coca-Cola Copmany, Ferrero Scandinavia and Royal Unibrew, spent seven years at Carlsberg, she’s going to head up the advertising of ISH, rising the model’s presence globally.
“We’re nonetheless a small enterprise so we’ve to punch above our weight, and Stephanie may help us do precisely that,” stated ISH chief government Peter Bruun.
“A very powerful factor for us proper now’s to scale our workforce with extremely expert people who’ve navigated the beverage area and with comparatively few sources may help place ISH as one of many main gamers on the alcohol-free stage.”
The low and no alcohol class is among the many business’s quickest rising, the IWSR lately reported the class is anticipated to develop by a 3rd by 2026.
“The massive manufacturers have additionally seen this development so for us, as a a lot smaller participant, it is actually about being on the primary wave and establishing ourselves rapidly and manifesting the ISH model as one which might be round for a really very long time,” stated Illgner.
“ISH speaks to some very present megatrends about moderation, well-being and naturally style, and that made me actually excited concerning the concept of switching, though it is a a lot smaller model.”
ISH lately introduced the relaunch of its complete vary within the UK market.
“We’re re-launching ISH Spirits within the UK market now we’ve now taken the time to develop the most effective tasting non-alcoholic product vary available on the market,” stated worldwide gross sales director Henning Kallesen.
“The time to re-launch ISH Spirits within the UK market is due to this fact proper now… we may have launched two different alcohol-free gin and rum variants, however as a result of we’re decided to have the best-tasting merchandise out there, we went again and improved our product.”
