SAN FRANCISCO, California – Fort Level Beer Firm declares Fort Level Cider, a brand new product line that brings the model’s attribute give attention to stability, nuance, and approachability to cider. Over a 12 months within the making, Fort Level Cider is now obtainable at bars, eating places, and retailers throughout California, in addition to at its San Francisco places and on-line.
At launch, Fort Level is introducing two cider manufacturers. Its flagship, Tremendous Dry, is a Completely Balanced Dry Cider that bursts with tart freshness and hits the candy spot between “attention-grabbing” and “straightforward to like.” Tremendous Pure is a Rosé Impressed Dry Cider that evokes the style, colour, and vibe of rosé by means of a little bit of “supernatural” alchemy – additions of dried hibiscus and rosehips. Made with 100% West Coast apples, zero added sugar or concentrates, and a perception that particulars matter, Fort Level Cider introduces one thing new and refreshing for cider drinkers, Fort Level followers, and past.
Since launching in 2014, Fort Level – primarily based within the Presidio of San Francisco – has change into identified for its means to take acquainted types and create one thing particular by means of the brewery’s personal distinctive, nuanced spin. This strategy, mixed with award-winning packaging design, has drawn beer fanatics, meals & beverage business leaders, and even individuals who sometimes don’t drink beer to Fort Level. Now Fort Level has utilized that very same model and manufacturing philosophy to cider.
“Although we name ourselves a beer firm, our philosophy and strategy to product innovation can apply to extra than simply beer. We’ve at all times stored our eyes open, and with consuming preferences evolving, it felt like the best time to strive one thing new,” mentioned Fort Level Director of Innovation Mike Schnebeck. “We thought-about a lot of completely different drinks, and cider simply felt proper. Cider has been round for hundreds of years. It has an extended, wealthy custom, similar to beer does. Plus, fermentation is our space of experience.”
By taking a “brewer’s strategy” to cider, the top result’s cider that’s extremely balanced, constant, and flavorful – similar to Fort Level’s beer. This proves a strategic benefit for Fort Level – as does its model.
“Through the years we’ve constructed a strong model that’s identified and cherished throughout California. We’ve taken a nontraditional strategy to model design, so it’s no accident that we’ve attracted a wider group of drinkers to Fort Level than your typical brewery,” mentioned Fort Level co-owner and Chief Model Officer Dina Dobkin. “With cider, we challenged ourselves to construct upon what individuals already take pleasure in about our model, whereas creating one thing with the potential to succeed in a wholly new viewers. Our purpose was to make the model immediately recognizable as ‘Fort Level’ whereas additionally feeling distinct from our beer.”
In contrast to most craft breweries, Fort Level has skilled development this 12 months. Equally, the cider market in California is on an upward trajectory as drinkers search lighter, extra various beverage choices.
“We’re at all times going to be a beer firm before everything, however with the cider class rising, and domestically made, craft ciders growing in reputation, this felt like the proper alternative to develop our portfolio,” mentioned Fort Level co-owner and CEO Justin Catalana. “We’ve made a cider we’re actually happy with – it achieves a taste and high quality commonplace that’s not often obtainable to the mass market, and we’re intent on making it broadly accessible.”
Fort Level’s Tremendous Dry and Tremendous Pure ciders be a part of its lineup of “core” merchandise obtainable 12 months spherical, like its bestselling KSA Kölsch Type Ale, Sfizio Italian Type Pilsner, and Villager San Francisco Type IPA. Clocking in at 6.4% ABV and retailing for $12.99 for a 16oz 4-pack, Fort Level ciders might be present in package deal and on draft throughout California.
About Fort Level Beer Firm
Impressed by the concept that the straightforward issues in life is usually a entire lot higher, Fort Level is an unbiased San Francisco firm crafting beers and ciders that hit that elusive candy spot between “attention-grabbing” and “straightforward to like.” Identified for its distinctive can design, drinkable types, and a dedication to high quality, Fort Level Beer Firm is proud to be San Francisco’s hometown brewery.
For Extra Data:
https://fortpointbeer.com
