New Prosecco DOC and Prosecco Rosé DOC Launch Underneath Coppola’s “Diamond Assortment” Tier as A part of Multi-Section Funding in Coppola Manufacturers
GEYSERVILLE, Calif., Sept. 27, 2022 – Delicato Household Wines introduced at the moment the discharge of two new glowing wines from Italy’s Prosecco area underneath the Francis Ford Coppola Vineyard “Diamond Assortment” model. Crafted in Italy in collaboration with Delicato’s govt vice chairman of winemaking, Corey Beck, Coppola Diamond Assortment® Prosecco DOC and Prosecco Rosé DOC prolong the Coppola® model into Italian wine for the primary time, and might be obtainable nationwide this fall for a advised retail worth of $18.
“Francis Coppola’s enduring ardour for Italian wine and meals introduced him into the California wine business almost 50 years in the past; it’s an thrilling second to have the ability to honor that Italian heritage by bringing these excellent wines into the Coppola portfolio,” remarked Beck. The wines are made in a fruity, elegant and easy-drinking model, and bottled in a colourful package deal that buyers rated extremely for shelf enchantment and high quality cues1.
The Prosecco affords crisp, full of life flavors of apple, citrus, and white peach, whereas the Prosecco Rosé options notes of strawberry, cherry, and citrus. Each are further dry.
Intro Leverages a Powerhouse Tremendous-Premium Model and Sturdy Class Momentum
Coppola Diamond Assortment is a Prime 5 super-premium wine model within the U.S., promoting greater than 1,000,000 instances in 2021. The brand new glowing wines give Diamond Assortment a robust entry level within the nation’s fastest-growing wine class: Prosecco gross sales progress outpaces that of all different wine varieties, with super-premium gross sales representing 67% of the Prosecco class.2
Moreover, “super-premium Prosecco is driving class progress,” remarked Gabriela Becker, vice chairman of selling for the Coppola portfolio. “We all know that Coppola Diamond Assortment customers love and belief the model, and that they’re already consuming Prosecco. So, bringing that high quality and Italian heritage to a wine that’s part of their life-style is a pure match,” she added.
1 Supply: Nielsen IQ BASES Coppola Label Analysis Examine, November 2021
2 Supply: IRI, Mulo + Conv. 13 weeks ending 7/10/22
Launch A part of a Multi-Section Funding in Coppola Diamond Assortment Model
Coppola Diamond Assortment and the Francis Ford Coppola Vineyard in Sonoma County, California, grew to become part of Delicato Household Wines in August of 2021. Delicato has since invested closely within the Coppola manufacturers, beginning with in-depth shopper analysis research to acquire a nuanced understanding of how Coppola customers get pleasure from Diamond Assortment wines—a primary for the model.
“We need to develop Diamond Assortment thoughtfully, by listening to our customers and respecting the whole lot in regards to the model that has made it so profitable thus far,” remarked Jon Guggino, govt vice chairman of selling. “Diamond Assortment is a really robust model and has terrific potential for progress with super-premium wine drinkers who is probably not aware of it. So, elevating consciousness and driving trial with new customers is a prime precedence,” continued Guggino.
Delicato Household Wines has additionally invested considerably in in-store advertising, leveraging the dimensions and focus of the Delicato gross sales group. At present, 2,000 extra U.S. shops and eating places promote Coppola Diamond Assortment wines in comparison with a 12 months in the past, and, over the identical interval, the model’s factors of distribution have elevated by almost double that quantity.
Multi-Million Greenback Promoting Marketing campaign to Launch Subsequent 12 months
Insights gained from intensive shopper analysis are at the moment being integrated within the growth of a brand new advertising platform for Diamond Assortment wines that can launch in 2023. “It’s an unprecedented degree of funding for this model, and we’re assured that Diamond Assortment’s robust model fairness and loyalty, mixed with a sturdy marketing campaign constructed on shopper insights, will gasoline above-category progress,” famous Guggino.
For extra info on Francis Ford Coppola Wines, go to www.francisfordcoppolawinery.com.
About Francis Ford Coppola Vineyard
Rooted in Sonoma County, California, Francis Ford Coppola Vineyard is thought for its superior degree of high quality and integrity. Owned by Delicato Household Wines, Francis Ford Coppola vineyard is dwelling to greater than forty wines produced on-site in a state-of-the-art winemaking facility, encompassed by sustainably farmed vineyards. These award profitable, globally acknowledged wines are crafted uniquely for each wine event and embody the favored Diamond Assortment and glowing Sofia wines, in addition to the winery-exclusive Francis Coppola Reserve wines. Situated in Geyserville, the vineyard property affords guests a wide range of tasting experiences and seasonal occasions, in addition to culinary delights from the on-property restaurant Rustic, two swimming swimming pools joined by views of surrounding vineyards, and an enormous assortment of cinematic historical past.
About Delicato Household Wines
Delicato Household Wines is a fourth-generation, family-owned firm based in 1924, that’s among the many prime 5 largest wine firms within the U.S.. Delicato’s diversified portfolio of main wine manufacturers consists of Bota Field, Coppola Diamond Assortment, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Minimize, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Household Wines (Germany). Transcendent Wines, Delicato’s superb wine gross sales and advertising portfolio, consists of such luxurious manufacturers as Black Stallion Restricted Launch, and Diora in addition to imported luxurious property wines reminiscent of Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For extra info, go to www.delicato.com and comply with on LinkedIn (www.www.linkedin.com/firm/delicato family-wines) and Fb (https://www.fb.com/DelicatoFamilyWines).
