Greater than 90 years after Ernest and Julio based their namesake E. & J. Gallo Vineyard, the corporate has simplified the corporate title to a single phrase: GALLO.
The simplified title acknowledges Gallo’s portfolio of wines and spirits, whereas honoring household and countless potentialities.
“The simplified title removes all limitations; it acknowledges the broad household involvement, in addition to our wide-ranging portfolio of wines and spirits,” says Stephanie Gallo, Chief Advertising and marketing Officer at GALLO.
“4 generations of the Gallo household have labored arduous to develop the household enterprise in each wine and spirits. Ernest and Julio began with wine in 1933 and expanded into spirits in 1975 with E&J Brandy. As we speak, we’re the chief within the whole alcohol beverage class, and we would like our collective identification to replicate how far we’ve got come and all that we goal to change into.”
GALLO is a privately held firm that employs greater than 7,000 individuals worldwide. Its 100+ manufacturers embrace desk wine, glowing and luxurious wines, beverage merchandise, dessert wines and distilled spirits. GALLO merchandise can be found in additional than 100 nations. The corporate has a deep dedication to its workers and group and is recurrently acknowledged among the many greatest locations to work.
The title change is anticipated to be effectively obtained by GALLO distributors and retailers, a lot of whom promote each GALLO wines and spirits merchandise.
“GALLO is a family title amongst shoppers, and it’s how our distributors and buyer companions know us,” stated Gallo.
“Our title has all the time been synonymous with wine, so this variation merely opens the door for extra individuals to understand that we’re a frontrunner in all classes of alcohol beverage.”
The title change comes with a brand redesign to a easy typeface that honors the founders’ Italian heritage and can stand proud amongst different iconic manufacturers.
About GALLO
Based in 1933 by brothers Ernest and Julio Gallo, GALLO is a family-owned firm and world chief in wine and spirits. With a purpose of serving pleasure in moments that matter, GALLO is deeply dedicated to offering the very best high quality, sustainable merchandise for each event. GALLO’s complete portfolio is featured right here.
