In an effort to fight at present’s fixed barrage of digital notifications and an obsession with checking our telephones, Glengoyne Highland Single Malt Scotch Whisky has created “The Offline Version” – a limited-edition whisky designed for switching off and having fun with uninterrupted moments with family members.
New analysis from the distiller exhibits the extent to which our telephones are interrupting necessary moments with others. Over half (52%) of adults have forgotten what they’re saying mid-conversation as a result of they’re distracted by it, with over a 3rd (38%) admitting to checking their units steadily when having fun with particular moments with family and friends. Practically two-thirds (69%) of 16-44 year-olds have had a pal or member of the family verify their cellphone in the midst of an necessary dialog, or whereas they’ve been upset (53%). Now, the vast majority of Brits (53%) say they’d worth these moments with others extra with out their telephones.
In response to those findings, ‘The Offline Version’ makes use of an aluminum internal cylinder to show the whisky field right into a digital black spot – blocking out electromagnetic alerts for as much as 4 smartphones.
The packaging was impressed by the unique Faraday cage, invented simply three years after Glengoyne started making its whisky in 1833.
“Regardless of the place we’re, or how exhausting we attempt, there’s a temptation to verify our telephones, or be distracted by another person’s display screen lighting up on the desk,” defined Barbara Turing, Model Supervisor at Glengoyne. “It’s no shock that point away from our tech has change into one of many best luxuries of all. As Scotland’s slowest distilled malt, we’ve all the time celebrated being unhurried. The Offline Version offers a brand new which means to the time period ‘second use’ – a particular field that offers us all a while again for our personal particular moments with others and to savour a terrific tasting dram.”
‘The Offline Version’ containers might be put in in premium whisky bars across the globe – together with the UK, Germany, Netherlands, France, and the US.
A restricted run of The Offline Version containers will quickly be out there to buy for £120 through the Glengoyne web site. Every buy features a 70cl bottle of Glengoyne Legacy Collection: Chapter Three.
