Glenmorangie Highland single malt whisky has revealed its new packaging, set to be rolled out from August this yr within the UK, reworking all elements of the unique design.
Impressed by the whisky’s flavours, the reimagined packaging, with a brand new bottle together with vivid colors and playful particulars, shall be utilized to The Authentic, The Lasanta and The Quinta Ruban bottles.
Louise Dennett, Glenmorangie international head of name, stated: “Our whisky is scrumptious and our reimagined packaging brings its flavours to the fore. We see this as a chance to welcome new drinkers with a playful magnificence which displays our creativity in whisky making; and to make sure our single malt stands out by utilizing daring colors and enhanced branding.”
The adjustments to packaging embrace the bottle, altering its form with wider shoulders, a tapered neck and stopper and a swirled element impressed by Glenmorangie’s Signet icon on the bottom.
Thomas Moradpour, president and CEO of The Glenmorangie Firm, stated: “From this new packaging to our vibrant model marketing campaign, we’re inviting extra individuals to find the enjoyment of Glenmorangie, whether or not or not they’ve tried single malt earlier than.”
The carton and labels have additionally been redesigned to face out, with totally different colors reflecting the totally different whiskies and Glenmorangie’s Signet icon being given extra prominence and simplification.
