LODI, Calif., Jun. 16, 2022—Gnarly Head®, a producer of daring California wines from gnarly previous vines, introduced in the present day a partnership with iconic American rock band, the Grateful Lifeless, to launch two Restricted Version Grateful Lifeless wines. A wealthy, spicy Previous Vine Zinfandel, sourced from 35-to-80-year-old-vines in Gnarly Head’s dwelling appellation of Lodi, California, and a brooding, darkly fruity California Cabernet Sauvignon will hit retail cabinets within the U.S. late this summer season.
Labels for the wines characteristic iconography immediately acquainted to followers of the Grateful Lifeless, together with the band’s kinetic cranium and roses determine, which emerges from the trunk of a twisted, historic vine on the Gnarly Head Restricted Version Previous Vine Zinfandel label, and its emblematic lightning bolt cranium, made well-known by the quilt of the epic 1976 dwell double album “Steal Your Face”, an adaptation of which seems on the Restricted Version Cabernet Sauvignon label.
“Gnarly Head wines and the music of the Grateful Lifeless are each rooted in Northern California, and each are expressive, daring and true to their roots—so this partnership is a pure match. And, they occur to be implausible when loved collectively,” commented Andrew Blok, Model Director for Gnarly Head.
David Lemieux, the Grateful Lifeless’s archivist and legacy supervisor, famous that “You don’t simply take heed to the music of The Lifeless, you expertise it. The music is an expression of a California way of thinking that’s wealthy in creativity, connection and neighborhood. Gnarly Head wines faucet that very same ardour and vitality, and I hope that these implausible wines encourage followers of the Lifeless to catch a few of these vibes after they pour themselves a glass of Gnarly Head wine and placed on their favourite album.”
The Restricted Version Grateful Lifeless Lodi Previous Vine Zinfandel and California Cabernet Sauvignon will launch with distributors in July, 2022, and will likely be on retail cabinets nationwide as of September, 2022. The wines could have a instructed retail worth of $12.
About Gnarly Head Wines
Gnarly Head is crafted by Delicato Household Vineyards, a family-owned California vineyard based in 1924. Three generations of the Indelicato household have guided grapes from winery to bottle and into houses and eating institutions all over the world. Delicato Household Vineyards is steadfastly dedicated to crafting and representing wines of the best high quality produced in accordance with sustainable winegrowing practices. Gnarly Head was launched in 2005 and takes its identify from the gnarled free standing “head skilled” vines discovered within the Lodi area of California – a few of which have been planted over a century in the past. The Gnarly Head portfolio contains Previous Vine Zinfandel, Cabernet Sauvignon, Chardonnay, and Pinot Noir.
In regards to the Grateful Lifeless
The Grateful Lifeless is a social and musical phenomenon that grew into a real American treasure. In 1965, a complete era was linked collectively by frequent beliefs, gathering by the a whole lot and 1000’s. This motion created a seamless connection between the band and its followers. Because the band toured, Lifeless Heads would comply with. Not as a result of it was part of well-liked tradition, however as a result of it’s a true counterculture that exists to this very day-one that earnestly believes within the worth of its beliefs. By 1995, the Grateful Lifeless had attracted essentially the most live performance goers within the historical past of the music enterprise, and in the present day stay one of many all-time leaders in live performance ticket gross sales. Ultimately, the caravan developed right into a neighborhood with varied artists, craftsmen and entrepreneurs supplying a rising demand for merchandise that related them to the music. In the present day, the connection is as robust as ever. The band was inducted into the Rock & Roll Corridor of Fame in 1994 and obtained a Grammy® Lifetime Achievement Award in 2007. Their last tally of two,318 whole concert events stays a world file. The Grateful Lifeless just lately celebrated their 52nd high 40 album on the Billboard chart, a feat no different group has achieved.
