Greatest in Class Non-Alcoholic Craft Beer Launches Built-in Model, Communication Technique
SAN DIEGO, Calif. – Conscious ingesting, non-alcoholic beer and different alcohol-free leisure drinks are gaining main traction throughout a number of client segments. Greatest Day Brewing is trying to increase its foothold out there and broaden client consciousness because of a complete model construct out from Gestalt Model Lab.
“The ritual of cracking an incredible beer is one related to rest, enjoyment and unwinding. Customers are on the lookout for methods to savour that have and embrace the moments of awe in day-after-day life with a transparent head and no hangover,” mentioned Greatest Day Brewing Founder and CEO Tate Huffard. “We’ve constructed a popularity for high quality, genuine craft beer style that means that you can get pleasure from extra, not much less whereas ingesting — This advertising and marketing and communications plan pushes that message out to a wider viewers,” he added.
Greatest Day has been on an huge expansive monitor over the previous 12 months and just lately signed a multi-year relationship with Life Time Health (NYSE: LTH), the nation’s premier wholesome way of life model, together with serving because the official sponsor of Life Time Pickleball and choose occasions inside the firm’s portfolio and rolling out to pick out LifeCafes situated inside Life Time’s well being golf equipment and outside seashore golf equipment nationwide.
Greatest Day Brewing chosen Gestalt Model Lab as its Company of Document within the spring of 2022 with the objective of taking their present product footprint and elevating it to a bigger stage. Working with a longtime emblem and two present merchandise (Kölsch and West Coast IPA), Gestalt Model Lab was tasked with creating an outlined model framework for the corporate, creating an total model aesthetic and advertising and marketing marketing campaign, redesigning the web site and implementing the model throughout all client and buyer touchpoints, together with point-of-sale supplies, advertising and marketing and gross sales content material, promoting, packaging designs, occasion collateral and extra.
Key to the model framework was incorporating Greatest Day’s present core values and speaking them in a significant, holistic method. “Greatest Day is brewed for doers, surfers, climbers, early-risers, free divers, cooks, gardeners, dancers, oyster farmers, dreamers, painters, builders and extra, and the built-in messaging wanted to speak that the product is a scrumptious and full-flavor craft beer for these on the lookout for a aware ingesting expertise — a low-calorie, hydrating, non-alcoholic choice at that. Greatest Day drinkers are these trying to reside every day to the fullest, celebrating the wonder in life’s day-after-day moments and experiences with out dulling them with a buzz,” mentioned Gestalt Model Lab Managing Director Brian Munce.
The ensuing model framework tied all of those key parts collectively and Gestalt constructed a communications platform that facilities across the concept of “Greatest Day But” — The real craft beer expertise that allows you to really feel the awe of on a regular basis life, discovering magnificence in even the best parts.
“Customers need to be absolutely current and luxuriate in a style expertise they love in additional elements of their life whereas retaining a transparent head and full performance – Every part from sharing some giggles and enjoyable along with your children to easily getting some Vitamin D as you sort out yard work. Our model work for Greatest Day is aligned to speak the sensation of ingesting Greatest Day beer and having an incredible day,” Munce added.
Gestalt targeted on an illustrated graphic poster design type full of iconic commissioned imagery from famous French artist Quentin Monge that visually communicates the sensation and feelings that go together with the experiences related to a Greatest Day beverage. Easy slogans and themes name out events and moments similar to “Make Daybreak Patrol” with a picture of surfers checking the waves — Prospects can envision themselves in quirky and carefree moments, unrestricted and unmuted by alcohol.
“Our complete inventive and model imaginative and prescient speaks to those that want to be current in each second, having fun with a beverage they love in additional elements of life with a range that promotes a considerate and engaged way of life,” mentioned Gestalt Model Lab Artistic Director Chad Farmer.
“The mix of visuals, clear illustrations and a shade palette evocative of the pure fantastic thing about Northern California transports clients to a spot of calm and delight that elicits a singular emotional response,” added Farmer. “Monge’s illustrations seize the essence of the solar, encouraging viewers to cease and luxuriate in small pleasures, serving as an ideal match for Greatest Day’s model platform”, in accordance with Farmer.
Along with model parts outlined above, Gestalt has additionally developed all kinds of picture and video belongings for Greatest Day, social media content material for all platforms, car and bike wraps, e-mail templates, seasonal product packaging designs and extra. The company plans to proceed pushing the Greatest Day work with new product rollouts, customized occasions and experiences, new promoting and extra.
ABOUT GESTALT BRAND LAB:
Based in 2019, San Diego-based Gestalt Model Lab believes that the highly effective sum of easy and emotional model technique, story and aesthetic creates deeper that means for the entire, driving total consumer success. Constructed with a crew of branding and advertising and marketing veterans, this award-winning company has jumped from #66 to #23 within the newest Company Spotter “High Design Companies” report and was named #35 on Company Spotter’s “High 100 Greatest Model Firms” in 2022. Gestalt has created holistic manufacturers for well-known corporations throughout numerous industries, together with Luna Grill Eating places, Chuze Health, Meridian, Lumin, Gemological Institute of America (GIA), Jamba and extra.
To be taught extra about Gestalt Model Lab, please go to gestaltbrands.com.
ABOUT BEST DAY BREWING:
Born in Northern California, Greatest Day Brewing crafts great-tasting, non-alcoholic beers for many who do what they love and love what they do, all the time in pursuit of their finest day but. Impressed by the rugged eccentricities of its West Coast roots, the model’s full-flavored vary of craft brews are made to enhance all of life’s adventures. For the fun-loving, thirsty souls fuelled by passions from dawn to sundown, who wish to work arduous and play arduous with out the constraints of a conventional brew. As a result of life is chockfull of moments that deserve an incredible beer, however not the excitement. Accessible for cargo nationwide at www.bestdaybrewing.com.
For Extra Info:
https://bestdaybrewing.com
