That represents a 69% improve on the 5.5 million bottles bought in 2019, highlighting the exponential progress the business has loved in recent times.
Brits account for 96% of the gross sales, however demand is rising in export markets too. English and Welsh wines have proved notably fashionable in Scandinavia, with exports to Norway rising by 85% year-on-year in 2021.
Within the UK, greater than half of the gross sales are direct-to-consumer, both by way of the cellar door or a vineyard’s web site.
Nevertheless, gross sales in supermarkets and specialist retailers are additionally on the rise. Majestic reported that gross sales of English glowing wines are at present up by 58% over the previous 12 months.
Elsewhere, Aldi reported 160% year-on-year progress for its English nonetheless rosé, proving that there’s extra to the business than bubbly.
Queen Elizabeth II’s Platinum Jubilee celebrations, which came about initially of June, offered the sector with a lift. Sainsbury’s reported that its English glowing wine gross sales soared by 370% as Brits determined to toast the event with homegrown fizz.
WineGB chief government Simon Thorpe MW mentioned: ‘It truly is growth time for the English wine sector. Our wines are attracting increasingly followers, confirmed by the improbable progress in wine gross sales within the dwelling market.’
There are actually 3,758 hectares underneath vine in England and Wales as of 2021, based on the Wine Requirements Department of Meals Requirements Company’s Might 2022 report. Extra vines have been planted this 12 months. Hectarage has greater than doubled previously eight years, and greater than quadrupled since 2000.
Final week, winemakers in Sussex celebrated after lastly succeeding in a seven-year marketing campaign to earn PDO standing for wines produced within the area.
We are actually within the thick of English Wine Week, a nationwide marketing campaign designed to advertise English wines and vineyards.
It started on Saturday and it’ll run till Sunday, June 26, so look out for promotions in wine retailers throughout the UK.
