GRIMBERGEN, Belgium – Grimbergen Abbey Brewery, recognized for brewing scrumptious and alluring Belgian-style beers, has unveiled a model new interactive Grimbergen Expertise within the distinctive surrounds of the well-known Grimbergen Abbey close to Brussels, Belgium.
The Grimbergen Expertise invitations guests to step into the wealthy world of Belgian beer and takes them on a journey by way of the historical past of Grimbergen Abbey and a world of thrilling flavours, craft, innovation and the Monastic artwork of brewing that has been mastered by the Father’s on the historic website over centuries.
The Expertise is creatively set on a mezzanine overlooking the Abbey Brewery. On entry, guests are given an RFID Sensible tag which they’re inspired to make use of all through their go to to carry the Expertise to life.
As guests make their manner across the expertise, they’ll catch a glimpse of the brewing course of which mixes brewing traditions drawn from the traditional books of the abbey’s library with new and revolutionary methods to craft distinctive limited-edition batches of remarkable premium beers.
The Expertise is a spot to dive in and uncover a hidden world of flavour and deliciousness. Guests even get a personalised beer suggestion primarily based on their time within the expertise in addition to a possibility to design their good beer.
They will study concerning the nice components together with hops, a few of that are grown by the Father’s within the Abbey Gardens; stroll by way of the brewing course of from recipe design to bottling and, they could even see Father Karel Stautemas who combines his life as Provisor at Grimbergen Abbey with being Abbey Brewer.
Talking because the doorways to the brand new Grimbergen Expertise opened, Stephen Stringer, Vice chairman Craft, Specialty & Alcohol-Free Brews at Carlsberg stated: “It’s a delight to be right here on the opening of the brand new Grimbergen Expertise which has been so fantastically curated.
“This expertise takes individuals on a voyage of discovery into the world of Belgian beer, whereas telling the story of Grimbergen and our ardour for pursuing new tastes and new flavours to create distinctive premium beer.
“I hope those that love Grimbergen beer will come to go to us, take a tour and luxuriate in what’s a really particular setting.”
Fr. Karel Stautemas, Provisor on the Abbey and Abbey Brewer stated: “These are thrilling occasions in Grimbergen. We’ve got created a visually wealthy expertise that explores the brewing heritage of Grimbergen Abbey, the Father’s, and the broader Grimbergen group.
“Guests will probably be immersed in a world of flavour and discovery that I hope will enrich their understanding of Belgian beer normally and Grimbergen Abbey beer particularly. It’s right here, within the coronary heart of Grimbergen that we discover flavors and create our scrumptious brews and I look ahead to sharing our story with very many guests”
Guests to the Grimbergen Expertise can ebook a information who will share a wealth of details about Grimbergen’s historical past, the brewing course of, and take them to the Abbey Gardens, and naturally guests can have the chance to finish their go to with a beer tasting.
To finish the event, pay a go to to Fenikshof, Grimbergen’s bar and restaurant the place guests can benefit from the distinctive flavours of Grimbergen beer on faucet together with dishes from the restaurant which might be completely paired with Grimbergen brews.
The opening of the brand new customer expertise comes a yr after Grimbergen opened the state-of-the-art Grimbergen Abbey Brewery which has restored brewing contained in the abbey partitions for the primary time in centuries.
Carlsberg Group, are the worldwide licensees of Grimbergen, the brand new Grimbergen Expertise was in-built a detailed partnership between the Grimbergen Abbey and Carlsberg Group
Grimbergen Expertise
To study extra concerning the Grimbergen Expertise and the brand new Abbey Brewery, please visitwww.grimbergen.com
- The Grimbergen Experienceis at Het Fenikshof,Abdijstraat 20, 1850 Grimbergen, Tel: 02/306.39.56 and could be accessed through bus, prepare, or automotive.
- The Grimbergen Expertise is 40 minutes from Brussels Central Station by prepare; half-hour from Brussels by automotive and is only a 15-minute taxi journey from Brussels Worldwide Airport.
- Guests can ebook tickets, together with guided excursions, on-line, or tickets could be purchased at Fenikshof, the Grimbergen bar and restaurant. Beer tasting is included throughout the worth of the ticket
About Grimbergen
The Grimbergen legacy dates again to 1128, and a part of our historical past is a wealthy brewing heritage the place many brews have been crafted with nice ardour, Grimbergen is a variety of award-winning premium and sensorial Belgian-style beers. Generally known as The Beer of the Phoenix – an emblem impressed by three devastating fires Grimbergen Abbey has survived – Grimbergen’s vary of beers is the results of tried and examined brewing methods and experimentation over centuries. Grimbergen’s style is wealthy and characterful, fruity and spicy, proper throughout the vary, from wealthy blondes to malty doubles and refreshing blanches.
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