Lanfear joins the model having beforehand taught the WSET Spirits programs and can construct an advocacy program that intedns to “pave the way in which for commerce schooling within the spirits and cocktail business”.
“I’m completely thrilled to be becoming a member of Speciality Drinks,” stated Lanfear. “I’ve at all times adored its portfolio, and lengthy admired the wealth of data of their stellar crew. The street forward is extremely thrilling; I can’t anticipate the world to see what’s within the pipeline.”
Adriana Morris-Pérez, Head of Advertising and marketing at Speciality Drinks stated: “We’re extremely excited to have Hannah on board, as there isn’t a one within the business extra able to driving our advocacy program ahead than her.
The brand new function, which formally begins on 1 March, coincides with the return of Speciality Drinks’ portfolio tasting Elevating the Again Bar, which returns on 15 Could.
Elevating the Again Bar will return as a one-day, trade-only portfolio tasting showcasing the corporate’s vary of over 100 unique merchandise.
