BOSTON, Massachusetts – Just one factor beats crushing a 5K or successful the native rec. league championships: having that good can in hand to have fun. That’s why Boston neighbors Harpoon Breweryand Reebok announce that they’re coming collectively for a brand new collaboration: Harpoon Rec. League – The Reebok Version, a co-branded launch of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. The collaboration options the identical recipe Harpoon followers know and love encased in a brand new recent Reebok-inspired container, together with cans sporting the Reebok emblem and 12-pack packaging evoking the Reebok sneaker field design.
Sharing a typical want to have fun human motion, the manufacturers are uniting to boost funds for BOKS, a program devoted to selling life-long well being and health. Whereas provides final a portion of gross sales for every buy of the Harpoon Rec. League Reebok Version 12-Pack, will go on to BOKS to encourage motion in native youth communities.
“Rec. League was the primary beer we created that each enhances an energetic way of life and embodies our ‘love beer, love life’ moto,” stated Dan Kenary, CEO and co-founder of Harpoon Brewery. “Partnering with Reebok, a model devoted to sports activities and health and the impression they’ve on peoples’ lives, made sense with them not solely being our neighbor, but in addition their ardour for giving again to our shared area people. We’re excited to be working with them and giving again to BOKS.”
“We’re thrilled to assist BOKS by this distinctive collaboration,” stated Caroline Machen, VP of World Advertising and marketing at Reebok Design Group. “We’re excited to see the constructive impression that this partnership may have on our neighborhood as Harpoon shares Reebok’s dedication of enhancing the lives of others.”
Along with elevating funds for a very good trigger by beer gross sales, Harpoon and Reebok are inviting followers to have fun the partnership by getting into the Reebok x Harpoon Rec. League Floatride Vitality 4 Journey Working Shoe Sweepstakes. That includes the standard Rec. League colours, beer lovers and health fanatics can enter for the prospect to win one among 10 pairs of the limited-edition Floatride Vitality 4 Journey Working Sneakers. The Reebok Floatride Vitality 4 Journey is an outdoor-inspired, high-performance operating shoe launching this August 2022.
Harpoon Rec. League is brewed with distinctive components like buckwheat kasha, which incorporates vital minerals and B nutritional vitamins; chia seeds which might be excessive in fiber, Omega-3 fatty acids and antioxidants; and Mediterranean sea salt that may act as a robust supply of electrolytes. Coming in at 4.0% ABV and solely 120 energy per 12 oz. serving, it offers taste and drinkability that received’t sluggish you down.
The Reebok Version of Harpoon Rec. League will likely be accessible in 4-packs ($8.99) and 12-packs ($14.99) beginning in July. It is going to be accessible on faucet at each the Boston and Windsor, VT Faucet Rooms and wherever Harpoon beers are distributed.
Concerning the Harpoon Brewery
The Harpoon Brewery was based in 1986 by beer lovers who needed extra and higher beer choices. When the Brewery was based, Harpoon was issued Brewing Allow #001 by the Commonwealth of Massachusetts, because it was the primary to brew commercially in Boston after a dormant interval of about 25 years. Since then, it has expanded to a second brewery in Windsor, VT. Harpoon’s line of craft beer options its award-winning IPA and seasonal beers, together with particular restricted releases. In 2014, Harpoon turned an employee-owned firm.
About Reebok
Reebok is an iconic pioneering way of life model with a wealthy and storied health heritage courting again to 1895. Based on athletic footwear that modified the path of sport, Reebok continues to introduce improvements that propel the business ahead. At present, Reebok sits on the intersection of energetic, way of life and sport, providing top quality and trendy types which might be adaptable for each event. The model strives to ship each athlete, from professionals to fanatics, with the chance, merchandise and inspiration to achieve their full potential. Reebok presently operates in 80 nations with roughly 400 freestanding shops all over the world.
For Extra Info:
https://www.harpoonbrewery.com
