The brand new digital platform, “Havana Membership Create”, goals to offer rum drinkers the chance to place their very own authentic twist on the enduring Havana Membership 7 label.
The platform appears on the model’s historical past and origins, permitting shoppers to create their very own distinctive label design by exploring a mix of graphics and colors impressed by Cuban tradition.
Havana Membership Create consists of three visible universes impressed by the streets of Havana to select from; “Graphic Scenes”, with drawings and work taking inspiration from symbols of Cuban custom, “Neon Waves”, reflecting Havana’s vibrant streets at evening, and “Blooming Partitions” painted in pastel colors to merge historic and creative adjustments.
It will then give shoppers 81 attainable combos throughout the graphic universes to design each back and front labels in their very own model, with the choice of including a private message to the entrance label.
As soon as accomplished, shoppers are free to obtain and share their creation on social media networks instantly from the platform, together with static visible photos and pack pictures.
As a further alternative provided solely in China, shoppers will be capable to take the expertise one-step additional by buying their very own Havana Membership 7 bottle design through WeChat, which can be printed instantly on the bottle and delivered to their doorsteps.
