The vary, created utilizing the very best high quality premium vodka from Absolut with actual cranberry juice from Ocean Spray—a first-ever licensing deal for Ocean Spray within the spirits class—consists of Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry.
“Absolut Vodka and Ocean Spray Cranberry Juice have lengthy been loved collectively at bars and in properties throughout the nation,” mentioned Natalie Accari, Vice President, RTD & Comfort North America, Pernod Ricard USA.
“We’re happy to deliver this beloved basic cocktail from two powerhouse manufacturers to our customers in a handy new format.”
Out there simply in time for the season of affection and friendship and to have a good time the launch of the brand new Vodka Cran™ RTD, Absolut is releasing a limited-edition Galentine’s Day equipment for simple internet hosting with pals.
As seen with popular culture personalities Becca Tilley and Tanya Rad, the most effective pals benefit from the necessities for an ideal night-in over their favourite Vodka Cran cocktail, solely designed can equipment and present card for takeout or snacks.
“We’re excited to work with Absolut to deliver this iconic cocktail to customers,” shares Monisha Dabek, Chief Industrial Officer and Normal Supervisor, USA at Ocean Spray. “Ocean Spray has had an extended historical past with the cocktail and is commonly credited with introducing the drink within the Nineteen Forties as a advertising and marketing tactic to showcase the number of cranberry juice pairings. We love how far it has are available in its almost 80-year historical past and are excited to see renewed client pleasure with the brand new ready-to-drink.”
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