- The world’s most anticipated F1® race can now be introduced because the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023
- A mix of F1, Las Vegas and Heineken is the proper trinity for leisure on a race weekend
- The announcement comes the day earlier than the Las Vegas Grand Prix’s Launch Get together, that includes thrilling fan activations and occasions together with a stay automobile run on the Las Vegas Strip with drivers from Oracle Pink Bull Racing and Mercedes-AMG Petronas F1 Groups
- Heineken Silver, one of the vital anticipated firm improvements, shall be coming to the US in early 2023
- Heineken has promoted accountable ingesting with the assistance of high-profile motorsport partnerships since coming into F1 in 2016
AMSTERDAM: The world’s most anticipated F1 race, subsequent 12 months’s conflict in Las Vegas, has right this moment been formally introduced because the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023. This occasion would be the first ever Saturday F1 race, going down at evening on an epic avenue circuit, on 18th November 2023.
As a world companion of Formulation 1®, Heineken® has a wealthy historical past in celebrating and amplifying among the greatest world moments within the sport. This mix of F1®, Las Vegas and Heineken® is the proper trinity for world class leisure and distinctive fan experiences.
Maggie Timoney, CEO of HEINEKEN® USA, stated: “The Heineken® Silver Las Vegas Grand Prix is the proper fruits of our profitable world partnership with F1® that has introduced groundbreaking occasions to the tracks of Austin and Miami within the US. We’re so excited to pair probably the most anticipated F1® race with our most anticipated innovation – Heineken® Silver.”
“Subsequent 12 months shall be a unprecedented occasion which we’re so thrilled to be a part of.”
The announcement comes the day earlier than the Las Vegas Grand Prix’s launch social gathering, that includes a public fan zone with activations such because the Pit Cease Problem, Esports Simulators, automobile and trophy picture alternatives, and extra, in addition to a stay automobile run on the Las Vegas Strip with drivers from Oracle Pink Bull Racing and Mercedes-AMG Petronas F1 Groups – all in celebration of the countdown to the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.
Since coming into motorsport in 2016, Heineken® has been dedicated to actual change round attitudes in direction of drink driving and re-launched their ‘When You Drive, By no means Drink’ marketing campaign again in Might. Heineken® has at all times advocated accountable consumption, with world motorsport partnerships now offering an efficient platform to destigmatize accountable ingesting. On prime of this, Heineken® has dedicated to investing 10%+ of all media funds to supporting these programmes.
Dolf van den Brink, CEO and Chairman of the Government Board of Heineken® Worldwide, stated: “We’re excited to be title companion of probably the most anticipated race of the 2023 season. The monitor takes within the sights of the enduring Las Vegas strip and guarantees to ship an distinctive fan expertise. With Heineken® serving up leisure within the leisure capital of the world,
the Formulation 1 Heineken® Silver Las Vegas Grand Prix shall be a lot greater than a race. The countdown to 18th November 2023 begins!”
Stefano Domenicali, President and CEO of FORMULA 1, stated: “We are able to’t wait to see the spectacle on the Las Vegas Grand Prix subsequent November, and including Heineken® because the title sponsor for the race takes it to the following stage. Heineken® has turn into an enormous a part of the F1 household, offering thrilling and interesting leisure alternatives for our world fanbase, each at monitor and at house, and we are able to’t wait to see what they carry to the enduring Las Vegas Strip.”
Renee Wilm, CEO of FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX, stated: “We’re thrilled to have the ability to broaden on F1’s present partnership with a world-class world model like Heineken®. With their deep information of hospitality and the Formulation 1 model, it was a pure match to companion with them to create the final word fan expertise in a city as vibrant and eclectic as Las Vegas and be sure that the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX would be the must-see sporting occasion of 2023.”
