ASHEVILLE, North Carolina – 2023 is all about taking it straightforward, so chill, chill out, and crack open a 16-ounce can of Hello-Wire Brewing’s latest flagship gentle lager, Leisure Time. Extremely crisp and tremendous chill, the Asheville, North Carolina-based brewery has named Leisure Time Lager as ‘The Official Beer of Leisure.’
Transport now throughout Hello-Wire’s 9 state distribution footprint, this traditional American craft lager is brewed patiently with 100% barley and is available in at a straightforward 5% ABV. Six-packs of tall 16-ounce cans began hitting cabinets January 1, and regardless of using the purest of North Carolina mountain water and craft beer high quality substances, this clean lager comes at an inexpensive value. “Leisure Time is for craft beer and import followers who need a tremendous clear and drinkable native lager at a value decrease than most craft,” mentioned Hello-Wire co-owner, Chris Frosaker.
“We see drinkers throughout the full beer spectrum choosing up our lagers, and I feel that Leisure Time appeals to the identical viewers after which some,” mentioned Brian Laggis, Hello-Wire’s Director of Gross sales. “From the palate-fatigued IPA drinker in search of one thing crisp, gentle and crushable to the home beer drinker in search of one thing with extra taste and authenticity to the youthful drinker in search of one thing approachable but enjoyable.”
Whereas craft beer cabinets are overflowing with IPAs of all kinds, Hello-Wire has lengthy needed to deliver a light-weight lager to market – because the brewery’s inception in 2013, actually – and that point has lastly come. “In our unique marketing strategy, one of many methods we needed to distinguish ourselves was to steer with a light-weight lager,” Frosaker mentioned. “It’s been ten years since then, and whereas now we have at all times been lager nerds, we by no means felt the market was able to embrace a broadly distributed craft lager till now.
“Our gross sales information exhibits that when now we have one in all our gentle lagers on faucet, the speed is above even our IPAs. Armed with this info, we’re going all in on a light-weight lager push for 2023.”
Discover Leisure Time Lager (5% ABV) at retailers all through North Carolina, South Carolina, Tennessee, Georgia, Ohio, Kentucky, Alabama, Virginia, and Indiana in addition to at Hello-Wire’s soon-to-be eleven taproom areas throughout 5 states, or have this crisp lager delivered to the doorstep by way of hiwirebrewing.com/store.
Made for chill events and chiller folks, in keeping with Frosaker, “Leisure Time by no means stops in our world!”
Hello-Wire Brewing can be celebrating its tenth yr in enterprise with the return of one of many brewery’s most beloved seasonals, Strongman Espresso Milk Stout (5.3% ABV). Impressed by longtime head brewer Luke Holgate’s cafe con leche-fueled travels in Key West, Strongman was the primary beer he ever brewed at Hello-Wire again in 2013. A mix of sunshine roast Colombian and Honduran darkish roast from Asheville’s Dynamite Roasting Co. is chilly extracted and added publish fermentation to this candy, creamy milk stout. With big notes of roasty latte sweetness, this light-bodied Cuban coffee-inspired beer is ideal for brunch. Out there in 6-packs of 16-ounce cans and on draft from January via March, this beer will hit Hello-Wire Brewing’s whole distribution footprint, all Hello-Wire taprooms, and Hello-Wire’s on-line beer store at hiwirebrewing.com/store.
For the primary time ever, you too can get pleasure from Strongman as a powerful cup of brew while you get up with the particular launch of the custom-roasted mix of espresso that goes into the beer. Restricted portions of this natural, fair-trade espresso mix roasted by Dynamite Roasting Co. can be found whereas provides final at Hello-Wire taprooms, Hello-Wire’s on-line merchandise store, and the place Dynamite espresso is bought in 12-ounce baggage.
About Hello-Wire Brewing
Hello-Wire Brewing is understood for producing approachable and balanced lagers and ales, most notably Hello-Pitch Mosaic IPA, Lo-Pitch Hazy IPA, and Mountain Water Simple Ingesting Ale, and it boasts an award-winning bitter and wild ale program. Based in Asheville, N.C. in 2013, Hello-Wire has three areas in Asheville – the Biltmore Village Manufacturing Facility, Taproom & Occasion Area, the South Slope Specialty Brewery & Taproom situated downtown, and the RAD Beer Backyard & Distribution Middle within the River Arts District – together with taprooms in Durham, N.C., Knoxville, Tenn., Wilmington, N.C., Louisville, Ky., Charlotte, N.C., and Birmingham, Ala. Further areas in Cincinnati and Nashville, Tenn., are set to open in early 2023. Hello-Wire Brewing’s Nice American Beer Pageant and World Beer Cup award-winning beers could be discovered on draft and in solely 16-ounce cans throughout North Carolina, South Carolina, Tennessee, Georgia, Ohio, Kentucky, Alabama, Virginia, and Indiana.
For Extra Data:
https://hiwirebrewing.com
