Hip Hop’s 50th celebration marks the debut of a Restricted-Version Bottle, designed in collaboration with Nas, and a worldwide call-to-action for followers to ‘Rep Yours’
Hennessy, the world’s best-selling Cognac and probably the most namedropped spirit in Hip Hop, is celebrating the fiftieth anniversary of Hip Hop. Recognizing 50 years of Hip Hop, and as a symbolic toast to the subsequent 50, Hennessy is releasing a Restricted-Version Hennessy V.S bottle, designed in partnership with Grammy-Award successful rap legend, Nas. Hennessy is celebrating Hip Hop’s completely different flavors, kinds, rhythms and flows, and the “By no means cease. By no means settle.” vitality that embodies all the pieces each Hennessy and Hip Hop do.
On July 20, Hennessy and Nas will come collectively to unveil the commemorative Restricted-Version, with a by no means seen earlier than HenNASsy emblem at an unique digital mapping occasion that can showcase the breadth and depth of Hip Hop tradition. As a part of the high-energy celebration, Hennessy will launch Hennessy AI.bum Covers, an AI-led, social-first expertise reworking selfies into personalised album covers based mostly on iconic Hip Hop eras. A chapter of the model’s modern, social-driven Rep Yours marketing campaign, calling on followers to indicate what Hip Hop means to them by an immersive digital expression.
Hip Hop is a vibration of the individuals and means one thing completely different to every nation, state, metropolis, and neighborhood. The Rep Yours marketing campaign means representing the innovators who got here earlier than and the artists who’re up subsequent – celebrating Hip Hop’s 50th birthday whereas additionally pushing the bounds for the subsequent 50 years. Hennessy and Nas have maintained a significant relationship transcending generations and cultures for over a decade, solidifying Hennessy’s longstanding legacy in Hip Hop.
“Hennessy has been an plain mainstay in Hip Hop, intricately woven into the material of the style and its world affect for many years,” mentioned Jasmin Allen, Senior Vice President, Hennessy USA. “We’re proud to honor Hip Hop’s 50th anniversary with a pioneer of the artwork and tradition – Hip Hop icon, Nas – as we have a good time the debut of our collaborative Restricted-Version Bottle.”
To seize the spirit of Hip Hop, Nas narrated a movie in partnership with Renell Medrano, famend photographer, who grew up within the Bronx and takes inspiration from her New York roots. This movie serves as Nas’ love letter to Hip Hop and can characteristic imagery of the brand new Restricted-Version Hennessy V.S Bottle.
“It means quite a bit to me to have a good time this legendary second in Hip Hop historical past with Hennessy, a model that has supported me for over 10 years,” mentioned Nas. “Hennessy is a part of our tradition and continues to encourage generations of Hip Hop followers, so I’m actually proud to share our new Restricted-Version bottle with the world.”
To deliver the aptitude and taste of the celebratory launch get together to 21+ customers at dwelling, whereas highlighting Hennessy’s influential position in Hip Hop historical past, Hennessy’s knowledgeable mixologists have crafted three distinctive cocktails, pulling in parts of reminiscent Hip Hop flavors, to have a good time Hip Hop 50:
- The Large Apple: Hennessy’s homage to the birthplace of Hip Hop and impressed by Nas. The fruity notes of Hennessy V.S praise the cinnamon apple flavors distinguished within the Large Apple cocktail.
THE BIG APPLE
1.5 oz Hennessy V.S
1.5 oz Apple Juice
0.5 oz Maple Syrup
0.5 oz Lime Juice
1 Cinnamon Stick garnish
To spherical out the festivities, on August 11, Hip Hop’s official delivery date, Hennessy will probably be partnering with its Group Hennessy ambassadors throughout 14 U.S. markets to host distinctive celebrations in honor of Hip Hop’s birthday. Staying true to Hip Hop’s roots, every Group Hennessy activation will probably be consultant of their metropolis’s contributions to the style and toasting Hip Hop in a method solely Hennessy can.
Hennessy has a longstanding relationship with Hip Hop, having been featured in additional Hip Hop songs through the years than another alcohol model. Undeniably representing the previous, current, and way forward for Hip Hop, Hennessy is uniquely positioned to proceed influencing the tradition of the style for the subsequent 50 years.
