DENVER, Colorado – Again after a quick respite, Nice Divide Brewing Co. fan-favorite Hercules Imperial IPA returns with an up to date recipe, refreshed artwork and brand-new package deal. Now solely obtainable as a 19.2oz can, Hercules Imperial IPA clocks in at 9.5% ABV and can enchantment to these on the lookout for a full-flavored, historically brewed Imperial American IPA.
“Redeveloping the Hercules recipe and making it obtainable within the 19.2oz format permits us to achieve a brand new client,” explains VP of Gross sales & Advertising and marketing, Kirk Simpson. “We had the best model for the patron who’s searching for a excessive ABV expertise we simply wanted so as to add the 19.2 format to broaden our attain, we’re excited to see what can occur right here. Hercules will probably be priced to achieve these shoppers within the fast-growing comfort and grocery retailer channels.”
Brewed with Amarillo, Cascade, Centennial and Chinook hops, the reformulated Hercules Imperial IPA recipe tones down the bitterness and maltiness of the unique model in favor of a lighter mouthfeel and extra approachable consuming expertise.
Hercules was a part of the unique Nice Divide Brewing Co. Maverick Sequence first launched in 2003. The beer remained within the Denver brewery’s portfolio for almost twenty years earlier than altering client tastes necessitated a brand new path.
“The title and icon have been extraordinarily ‘robust’—pun meant—and we didn’t need to merely abandon the model,” relates Advertising and marketing Supervisor, Matt Sandy. “So, we modernized the old-timey strongman barely together with the beer itself and, voila!, we had a product primed for the burgeoning single-serve craft market.”
About Nice Divide Brewing Co.
Based in 1994, Nice Divide Brewing Firm is?Denver’s oldest and largest packaging brewery and?probably the most embellished breweries in America, acknowledged for brewing a number of the globe’s most balanced but assertive and flavorful beers. These beers have landed a formidable quantity of acclaim, incomes 18 Nice American Beer Pageant Medals, 5 World Beer Cup Awards and 14 spots on Beer Advocate’s “Prime Rated Beers: Colorado” (2015). Right here at Nice Divide, Daring Character isn’t only a catchphrase. It’s the philosophy behind what we brew, how we expect and what we imagine.
For Extra Info:
https://greatdivide.com
