Hernö have launched a brand new assertion gin, the recipe for which makes use of simply two botanical elements
Hernö’s newest launch sounds punchy and scrumptious (I haven’t truly tried it but), and the stuff of gin-purist goals. Why do I say that? Effectively lets discover out by chatting with Linus Morgan, artistic chief on the Hernö Gin Bar in Stockholm, who was in London final week to do some coaching classes:
BLUK: Good day Linus, thanks for giving us a few of your time as we speak. Inform us about Hernö’s new gin.
LM: So, inside our portfolio we now have two gins that we name ‘assertion’ gins, the place we go slightly bit in opposition to the gin enterprise the place they’re utilizing gimmicks to promote their merchandise.
Our first launch in that part was the Pink BTL Gin, as a result of numerous manufacturers began to make gins colored pink and flavoured with ‘pink’ flavours to promote gin to individuals who don’t drink gin. For us, pink gin is a cocktail, not a gin, so we made a distilled gin with strawberries and rose petals added to our recipe, however we distilled it so it’s a dry gin and the one factor pink about it’s the label, we printed it with “pink gin is a cocktail, this isn’t a cocktail. This can be a no-bullshit gin”.
BLUK: I like impolite phrases on labels, I’d purchase that if I noticed it. So the brand new gin has the same story?
LM: The Botanical Flavoured Gin is the nest step in these assertion gins, the place folks use buzzwords equivalent to artisanal, tremendous premium, et cetera. So we scaled it down and took gin to its pure essence and made a gin with solely coriander seeds and juniper, bottled at 47% ABV. It’s additionally a press release in opposition to a Swedish monopoly who’ve made a brand new class inside gin that’s ‘flavoured gin’, which is the place pink gin is now sitting. So our Botanical Flavoured Gin is super-complex, has numerous flavour. In my thoughts it’s probably the greatest Dry Martini gins I’ve ever tried, with out being too biased.
BLUK: It sounds scrumptious. Other than Martinis, how else would you suggest bartenders experiment with the Botanical Flavoured Gin?
LM: Any gin-forward cocktail. It makes a extremely good Gin Outdated Long-established, as a result of it holds its flavour in opposition to the dilution and sugar. Additionally in a Final Phrase or Tom Collins, something that goes slightly bit in the direction of the natural facet, something with absinthe, something with Inexperienced Chartreuse. Negronis. It actually holds its place.
If that whets your urge for food for a giant ol’ Dry Martini, and also you’d prefer to strive the brand new Hernö Botanical Flavoured Gin, you may enter the draw to win a bottle, courtesy of Love Drinks, by filling within the kind under.
